It’s been a year since we first explored how AI is reshaping search, discoverability, and audience behavior across public media. What’s changed? How is public media reacting? And how should we plan to react in the coming months?

Join PBS SEO and SEM leaders Richard Traylor and Emily Clark for a presentation on how AI-generated results and new paid search tools have affected traffic and visibility over the past year, and what PBS has learned along the way. The presentation will be followed by time for Q&A.

Whether you joined us last time or are new to the conversation, you’ll walk away with practical insights to help shape your SEO and SEM strategies for 2027.