What if the content you're creating for digital could have a second life on broadcast?

Join your public media peers for an exploration of how stations are moving content between digital and broadcast platforms to extend reach, maximize resources, and create stronger connections with audiences. Through real-world case studies, presenters will share how they identify digital content with broadcast potential, adapt stories and formats for different platforms, and build workflows that allow teams to think beyond a single distribution channel.

This session will focus on practical examples that stations can replicate, from short-form digital content finding a home on television or radio, to broadcast content being reimagined for digital audiences. We'll explore what makes content transferable across platforms, how teams collaborate to make it happen, and what stations have learned along the way.

Whether you're working with a large content team or limited resources, you'll leave with ideas for getting more value and reach from the content you're already creating.

By the end of this session, participants will be able to: 

• Learn how stations are evaluating digital content, stories, and formats that can be adapted for broadcast—and vice versa.  
• Explore practical models for repurposing and adapting content. 
• Develop strategies for stronger cross-platform workflows.