Public media stations are uniquely positioned to build trust and relevance by connecting content creation with meaningful community engagement. In this session, we’ll explore how stations are bringing storytelling directly into community spaces – from producing content at live events to designing experiences that deepen audience connection to existing programs.

Presenters will share examples of how community-centered content strategies can strengthen visibility, expand impact, and open new pathways for fundraising and donor cultivation.

Whether your station is experimenting with field production at community gatherings, hosting engagement events tied to editorial themes, or exploring new ways to align mission and revenue, this session will offer actionable ideas you can adapt to your local context.

This webinar is co-presented by the Community Engagement and Content PLCs.

Learning Goals / Key Takeaways:

• Identify opportunities to integrate community engagement into content workflows. Attendees will learn how stations are capturing stories in real-time at events, co-creating content with community partners, and designing engagement strategies that enhance editorial relevance.
• Evaluate engagement-driven content initiatives that build audience loyalty and visibility. Participants will hear case studies illustrating how community presence can increase reach, strengthen trust, and extend the impact of multiplatform content.
• Explore strategies for leveraging community engagement to support fundraising and donor development. The session will highlight how mission-aligned events and participatory storytelling can attract new supporters, deepen donor relationships, and create sustainable pathways for revenue.