Join the Marketing & Communications PLC and Public Media Innovators for a joint conversation on how public media stations are evolving audience engagement through collaborations with creators and influencers. As we seek to reach and engage new audiences while telling stories in modern, relevant ways, many stations are experimenting with nontraditional talent — from local subject-matter experts and digital content creators to community bloggers, social media personalities and even internal staff who can authentically play the role of “digital influencer.”

In this panel conversation, we’ll discuss the real-world mechanics of these partnerships: how to identify the right creators, how to balance brand standards while empowering external voices, and how to integrate creators into your station’s ecosystem, from guest-hosting to co-created events.

This session is for anyone thinking about audience growth, digital strategy and new pathways in a changing media landscape.