Looking to improve how audiences find and engage with your station’s content?

Metadata Essentials: Unlocked is a self-paced course designed for PBS and station professionals. This course demystifies how metadata functions across today’s digital ecosystem, including search, recommendations, and voice-driven experiences.

You’ll learn how emerging technologies and industry standards shape discovery, how to identify and prioritize high-value metadata, and how to apply best practices that improve consistency and efficiency across workflows. The course also explores how metadata-driven processes support automation, third-party distribution, and cross-platform delivery.

Whether you’re preparing content for distribution, managing large content libraries, or evaluating existing metadata practices, this course equips you with practical tools and frameworks to strengthen discoverability and expand audience reach—while aligning with PBS system standards and public media values.

Access this course and more through the PBS Course Catalog.