Public media stations are producing more content than ever but turning that content into sustainable revenue remains a persistent challenge. In this session, we’ll move beyond theory and dive into real-world examples from stations that are actively experimenting with new monetization strategies. Presenters will share short case studies (what they tried, how it worked, what surprised them, and what they’d do differently) to give attendees actionable models they can adapt at their own organizations.

Whether you’re just starting to consider new revenue avenues or refining a strategy already underway, you’ll leave with ideas you can test, adapt, or scale immediately.

Learning Goals / Key Takeaways:

• Identify the monetization opportunities that best align with their station’s content strengths, audiences, and capacity.
• Evaluate successful station case studies and extract replicable practices.
• Develop next steps for experimenting with revenue-generating content initiatives at their own station.