Join your peers across public media for an open conversation about how stations are rethinking their content strategies for the year ahead. From programming priorities to platform choices and audience engagement, this session will explore how stations are adapting to new realities and opportunities.

This will not be a presentation, it’s a peer exchange. We’ll invite several stations to share their current approaches, lessons learned, and what’s shaping their decisions for the future. Whether your station has a formal content strategy or is still finding its footing, you’ll walk away with practical ideas and new perspectives on what’s working (and what’s not) across the system.

Learning Goals / Key Takeaways:

• Gain insight into how different stations are developing and executing content strategies that reflect audience needs, mission, and resources.
• Identify emerging trends and opportunities shaping local, regional, and digital content priorities.
• Leave with actionable ideas and models to strengthen your own station’s content planning and cross-department collaboration.