Looking to strengthen your station’s digital content and audience strategy?

Creating Audience-First Digital Content is a self-paced course designed for PBS station professionals looking to connect with digital-first audiences on YouTube, TikTok, Instagram, and beyond. You’ll learn how to adopt an audience-first mindset, craft compelling titles and thumbnails, and shape content that keeps viewers engaged from the first second to the last.

Drawing from real examples across the PBS system—including WHYY, Twin Cities PBS, and PBS North Carolina—you’ll explore storytelling tactics, vertical video strategies, and comment moderation techniques that build long-term viewer relationships. You’ll also learn how to use performance data, like CTR and retention, to refine your approach and grow your reach.

Whether you’re a producer, digital strategist, or social media lead, this course gives you the tools, templates, and confidence to lead effective, platform-specific content strategies rooted in public media values.

 Access this course and more through the PBS Course Catalog.