NETA Webinars

What if the content you're creating for digital could have a second life on broadcast?

Join your public media peers for an exploration of how stations are moving content between digital and broadcast platforms to extend reach, maximize resources, and create stronger connections with audiences. Through real-world case studies, presenters will share how they identify digital content with broadcast potential, adapt stories and formats for different platforms, and build workflows that allow teams to think beyond a single distribution channel.

How much should public media disclose when AI touches its content? Too little disclosure, and audiences feel misled. Too much, and every piece of work starts to look suspect.

Learn about the new Middle School Science Collection for PBS LearningMedia! GBH's latest collection is designed to meet the urgent need for high‑quality, media‑rich science resources for grades 6–8 across the country.

Immersive storytelling is showing up more often in public media, from augmented reality installations that put people inside a story to virtual reality tours built for classrooms. This session, co-presented by Public Media Innovators and the Content PLC executive committee, takes a close look at immersive experience design through working examples from across public media.

As AI rapidly becomes the new way people find and make sense of information, AI systems are disrupting social platforms and news providers alike. For public media stations that are built around community and trust, that shift raises the question: will people still come to us, or chat with AI instead? And what happens to the relationships we've built with our audience and our members?

Great content doesn't happen by accident. It emerges from organizations that are intentionally designed to support creativity, collaboration, and continuous improvement.

Too often, leaders respond to symptoms like burnout, bottlenecks, unclear priorities, or constant rework by trying to fix individual people or isolated processes. But these challenges are often signals of something deeper: the way the organization itself has been designed.

Through the past tumultuous year, one thing has emerged as a common strength of public media stations - our ability to tell local stories, connect with our communities, and embrace the people and places that support our work at home.

In this session, we will hear from stations that have found new ways to strengthen their local connections, celebrate their community impact, and demonstrate the unique - and essential - power of local public media organizations.

Key Takeaways:

AI is already reshaping the media landscape, and our audiences expect us to have a thoughtful, trustworthy position on it. A strong AI policy is one of the clearest ways to demonstrate that.

In this webinar, presenters from several public media stations will share their experiences developing AI policies from the ground up. We'll cover what drove each station to act, how they structured their policies, and the lessons that came out of the process. Panelists will also share their policies directly, so we can all leave with something concrete to build from.

As public media stations prepare for the next election cycle, the need for trusted, community-centered journalism has never been greater. Join your peers from across the system for an open conversation about election coverage planning, audience engagement, and newsroom strategy.

Public media audiences are already on Reddit, and they're already talking about our content. The question is whether we're in the conversation. PBS News has been answering that question with a thoughtful, evolving strategy: an active subreddit community, live Ask Me Anything (AMA) events, and a multi-platform approach that's helping them reach younger, digitally-native audiences without abandoning the journalism that earned their trust.