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In partnership with 10 public media stations across the country and with support from the Corporation for Public Broadcasting, The WNET Group officially launched the American Graduate: Jobs Explained project in May 2023. Prior to posting social media videos about various in-demand industries and jobs on Instagram and TikTok, the newly recruited social video specialists at each station attended a series of WNET-led, virtual professional development workshops. In an effort to make these workshops available and accessible to the larger public media system, WNET recorded, edited, and supplemented those sessions with best practices, resources, and learnings about Engaging Young Audiences Through Social Media Video.

The course is free to NETA Members and self-paced.

Engaging Young Audiences Through Social Media Video. American Graduate: Jobs Explained. WNET & CPB