Events & Webinars
How Education Builds Station Cume: Counting Invisible Audiences
From the Archive: TRAC Media proposes a Total Audience Model to move the measurement of digital, social, viewer services, outreach, education, and broadcast ratings onto a unified playing field.
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Show & Tell
From the Archive: The NETA SHOW & TELL promotion webinar:  a show case for print or digital marketing promotional pieces such as newsletters, ads, annual reports.
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 Telling Your Stories of Impact-Part 3
March 1: Build on your storytelling skills.
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Building Your Digital Presence Using strategy, data, and innovation
Building Your Digital Presence Using strategy, data, and innovation
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Let's Get Social
What social media platforms do teachers use in and outside the classroom.  How can YOUR STATION best connect with teachers on social media? Good questions, and we have just the people to unpack them for you.
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Music Rights and Public TV
Thursday October 19 at 3:00 PM ET / 12 Noon PT:  The Public Broadcasting Service (PBS) has agreements with musical performance rights organizations (ASCAP, BMI, SESAC, others) that allow you to do anything you want with music, right?
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Steal These Ideas! Stem Outreach
It's always great to hear success stories from our sister stations, especially when we are able to STEAL THESE IDEAS and make them work for the communities we serve.
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Measuring NonProfit Outcomes
Why is evaluation so important to community engagement people?  Beyond proving your value to current and future partners, measuring outcomes also can help you identify effective and ineffective practices.   
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Best of Budgeting
Budgets.  Every station, every department, every project needs one. But to build a budget that actually works and to keep it on track -- that is no easy task, and no small matter.
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Google AdWords
Are you familiar with the vast array of Google products available for non-profits? In our July webinar, we'll provide a quick overview of what products are available to qualifying public television stations.  We will take an up-close look at Google AdWords and how they can help you connect with your audience and raise awareness of your station's mission
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Professional Development
Tim Eernisse
Vice President, Education
Rachel Morrison Parsons
Senior Director, Education Strategy