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McCabe Named President and CEO of WVIA After NETA Consulting Search

McCabe Named President and CEO of WVIA After NETA Consulting Search

Carla McCabe has been named as President and CEO of WVIA, the joint radio and TV licensee based in Pittston, Pennsylvania, serving 23 counties in Northeastern and North Central Pennsylvania.  The Board of Directors made the announcement on Monday.    McCabe, who currently serves as Chief Operating Officer of KCPT in Kansas City, Missouri, will take over leadership of VIA Public Media on July 13.

“We are proud that Carla has agreed to take the helm at VIA Public Media,” said Jay Lemons, the Chair of the VIA Public Media Board of Directors. “She has the talent, energy, and vision to guide VIA Public Media in exciting directions and take it to new levels.”

“Our five-month national search attracted an impressive array of candidates,” said Peter Frieder, VIA Public Media vice-chair, who headed the search committee. “But our search committee and the entire board reached the conclusion that Carla, who has proven herself to be a rising star in public media, is the best person to lead WVIA into the future.”

McCabe has extensive experience in public media and television production. As Chief Operating Officer at KCPT, or Kansas City PBS, she oversaw the media company’s three brands — KCPT, 90.9 The Bridge, and Flatland, KCPT’s digital magazine.

Her areas of responsibility included overseeing the annual operating budget, serving as senior advisor to the President/CEO and managing all aspects of television, radio, digital, education and marketing. During the course of nearly seven years with KCPT, she also served as Operations Director, Vice President for Digital and Multimedia and Senior Vice President for Content.

Prior to joining KCPT, McCabe was Head of Production at Tern Television Productions Ltd. in the United Kingdom, overseeing productions for broadcasters including the BBC, RTE, and National Geographic. She began her career in media and broadcasting with the BBC in Northern Ireland. McCabe earned her BSc from Manchester Metropolitan University in England, and a Masters (MSc) from the University of Ulster in Northern Ireland.

“I am excited for this opportunity to join the talented team at VIA Public Media,” said McCabe. “The need and importance of public media in our communities continues to grow, especially in light of recent events. I look forward to impacting the lives of our neighbors in this region by ensuring this service remains relevant and effective.”

“WVIA has a talented staff, a solid financial position, and a long history of developing inspirational, educational and entertaining programming,” McCabe added. “With this strong foundation, as we lean into the new media landscape, we can meet our audiences no matter where they are - on television, radio, social media and in the community.”

“Carla is intelligent and effective and has been instrumental in evolving our organization and building our talented team,” said Kliff Kuehl, President and CEO of Kansas City PBS. "Her leadership has paved the way for KCPT, 90.9 The Bridge, and Flatland to expand services, audiences, and revenues in recent years. We will miss having her on our team -- but I'm excited to see her take her energy and talent to WVIA.”

Since December, Chris Norton has served as WVIA’s executive-in-charge. This year the station marks its 54th anniversary.    

NETA Consulting assisted the Board committee in conducting a nationwide search.

“We were delighted to work with WVIA and the search committee over the past five months.  The station has laid out a compelling strategic vision, and Carla McCabe has the energy and experience to build and expand on that vision,” said Skip Hinton, who oversees NETA Consulting projects.  

“We were pleased to see the depth and breadth of leadership within public media over the course of our discovery phase.  It is clear that Carla McCabe is a leader and an innovator in the system.  We have been impressed by her work at KCPT with CEO Kliff Kuehl,” said Linda O’Bryon, also a member of the NETA Consulting team. 



NETA Consulting was established in 2002 to provide executive recruiting and consulting services for public media licensees and related organizations.

In addition to executive searches, NETA Consulting provides environmental scans, organizational audits, financial review, budget planning, governance studies, cases for state funding, consulting services and interim transitional management assistance.


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