At WCTE, Hannah Rawiszer, director of education and community engagement, and Cindy Putman, the Ready To Learn project manager, are taking it to the airways in the Upper Cumberland of Tennessee.
WCTE has teamed up with NAB Marconi Award-winning producer Brent Carl Fleshman from Zimmer Broadcasting to think outside the box for ways to reach their audience.
Saturday mornings on News/Talk 107.7 and 1400 The Hub, Hannah hosts a 30-minute show called WCTE PBS: On the Radio, followed Cindy hosting a second half-hour called Get Ready to Learn that showcases WCTE's education work, PBS Kids programs, events, opportunities for learning outside the classroom with community collaboratives for early learning media.
Find out more about this innovative outreach idea, how they made the connections, and see if this is something YOU could do in your market. Hannah and Cindy will be happy to tell all!