Public television’s member-only video library, Passport, has become a great promotional tool for station membership. Passport features both PBS and select local programming that allows station donors and supporters to watch even more episodes of their favorite shows. Passport is a key step in building relationships and cultivating members in the digital media age.
In this NETA Communications Council webinar, Mike McKenzie, council chair and director of programming and public information at Alabama Public Television, and Chas Offutt, senior director of development services at PBS, will show you what Passport can do for your station, discuss the resources available from PBS, and look at examples of what stations are doing successfully.
For more information about the NETA Peer Learning Communities, please contact
Rachel Morrison Parsons
Senior Director, Education Strategy