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Sessions & Events

What’s Ahead for Fundraising and Audience Engagement, a Data-Driven Approach (The CDP Session)

Wednesday at 8:45 AM

Using the system’s only collective membership database, with input from more than 170 stations, CDP will share the current state of membership within the system and identify other key trends in nonprofit fundraising. In an effort to combat those trends, learn the practical ways that stations can apply scale to solve the net revenue challenge and gain significant leverage towards the future, including free benchmarking reports, and tools and services that CDP makes available to its member stations. CDP will also discuss ways that stations are creating infrastructure to provide highly individualized donor experiences as content and donor interactions move online. One-on-one interactions, events, and new kinds of content delivery are all part of the future of fundraising.

Presenter – Ben Godley, CEO, Contributor Development Partnership

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