Sessions & Events

Media Literacy: What, Where, How, and Why

Wednesday at 8:45 AM

As multiple forms of media become more pervasive and widely accessible, media literacy education is increasingly important for developing active participants in social and civic life. Public television stations are well positioned to address this important topic with students of all ages and their teachers.

But how to start?

Join Michelle Ciulla Lipkin, the executive director of the National Association for Media Literacy Education (NAMLE) to develop a thorough understanding of media literacy and how media literacy education is being addressed in the United States. You’ll work collaboratively through practical examples of how to evaluate media messages, and develop key messages for your audiences about the importance of media literacy education. You’ll also familiarize yourself with the PBS Media Literacy Educator Certification by KQED, and understand how this certification was developed with NAMLE’s core principles in mind.

This is the first session of a three-part track exploring media literacy and the ways in your station can address media literacy education. Part 2 is Reading, Writing, Sharing and Teaching with Media: A Community Approach (Wednesday at 11:20 AM) with KQED and WNET for ideas about implementation. And Part 3 (Wednesday at 2:00 PM) is “Let’s Hear from Students! SRL Journalists Discuss Media Literacy Strategies.”

Producer – Kristin Lehner, Director, Educator Program Strategy, PBS Education
Presenter – Michelle Lipkin, Executive Director, National Association for Media Literacy Education

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