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Thursday June 29 at 3:00 pm ET / 12 Noon PT

What if you could reach parents and caregivers in your audience with child development tips just by texting them?
The New Generation Initiative is a partnership among seven public television stations led by Rocky Mountain PBS and a collaborative text message platform developed by Colorado nonprofit Bright By Three.
Bright By Text provides child development information and activity tips for adult - parents and informal caregivers - caring for children 0-5. Significantly, the platform is designed to carry not only the Bright By Three curriculum but also digital material from PBS sources as well as other national high quality resources such as brain-building activities.  Because of the engagement of the public television stations, Bright By Text also provides information about local services and resources for households with young children.
Bright By Text provides a connection to critical local services in addition to providing an alternative delivery system for high quality PBS content. Currently, participating stations include Arizona, Colorado, California, Indiana, New York, North Carolina, and Texas.

Want to learn more?
Here's the sign-up for this free NETA webinar:
The New Generation Initiative










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