2018 NETA Session Playlist                                                                     Alpha by Title

 2018 NETA - Educate. Engage.   Professional Development Sessions
  presented by the NETA Councils and partners

  For the Public Media Thought Leader Forum - link here
Monday
9:45 AM

Energized and Empowered: Using the PBS Edcamp model to build community and inspire collaboration

Kick off your 2018 NETA experience on Monday morning with sparking collaborative conversations with your colleagues from across public media stations and disciplines.  This session will use the Edcamp model, a proven professional development approach that builds collaborative peer networks. Not only will you try on this model to lead your own professional growth, you’ll gain insight into how public television stations are partnering with Edcamp. This session is perfect for leaders, communicators, fundraisers, producers, community builders, education staff, and others who are ready to engage in transformational conversations.
 

Producers/Presenters: Laila Hirschfeld and Rachel Morrison Parsons, PBS; Betsy Peisach, Maryland Public Television; Tim Wollenzien, Prairie Public Broadcasting

 

Tuesday
11:15 AM
Big Ideas in Small Communities and the Power of Partnerships
WCTE is located in the Upper Cumberland region Tennessee where status quo social media just doesn't cut it when making meaningful connections with the rural audience. That's why they are thinking hyper local, creating content that resonates with their community. They have had success with their Get Ready To Learn blog, part of the Get Ready To Learn weekly radio show. Incredible partnerships have made their Ready to Learn and American Graduate programs robust. For example, the county school system has placed a full time teacher to serve as RTL project manager. The opportunity for enhancing the work of all partners is unlimited – come see why.

Producers/Presenters:  Brent Clark and Becky Magura, WCTE Upper Cumberland
 
Tuesday
2:15 PM
 

 

 

 

 

 

 

Schedule

Brace for Impact: Measuring Real Engagement

Tracking impressions is critical to understanding the reach of any broadcast event. Program views, media mentions, and digital impressions are easily measured using existing means.  More elusive, though, are simple, flexible and comprehensive methods for gathering data and qualitative insight around station outreach, especially in-person events.  In a game-changing session, experts from WETA, WGVU, and VMHQ Research will share useful insights about how you can prepare flexible, scalable systems of measurement to better communicate the value and impact of your programming to funders, stakeholders, and the public, in order to drive deeper and more meaningful commitments from individual and business donors.

Producer/Presenter:  Amy Labenski, WETA
Presenters: Tim Eernisse, WGVU Public Media; Vivian Harris, VMHQ Research

Tuesday
2:15 PM
  

Breaking Down Silos with Team-Oriented Problem Solving

Leaders face many complex issues when trying to promote collaboration within their organizations. Learn how to remove silo-based thinking from your station’s culture through the implementation of Team-Oriented Problem Solving (TOPS) teams.  By moving toward a cross-disciplinary station built around the services you provide, TOPS collaboration will allow your team to create a unifying goal that best serves your station’s mission. Tim Stack from the Utah Education Network and Katie Davis  from James Moore & Co. will present a case study from the KUEN Community Engagement team showing  how they boosted engagement with their initiatives by integrating broadcast, community engagement, communications and marketing activities. They will share best practices and internal communication workflows that have helped their station build on existing education successes and grow into new areas while improving efficiencies. You’ll walk out with strategies and management resources you can start using today.


Producer/Presenters: Katie Davis, James Moore & Co.; Tim Stack, Utah Education Network
 

Tuesday
3:45 PM
 

 

 

 

 

 

Schedule

 

Break Out Using Stories of Impact to Show Your Station’s Value
The numbers supporting public media’s impact in education are well established, but to break through with a lasting impression you need to tell the story of the people who are the living embodiment of the result of your work. In this workshop-style session, there will be exercises you can use to take your station’s stories of impact and make them livelier, more compelling illustrations of how you are making a difference for the people of your community. You’ll come away with tools you can use to move your stories from sidebars to central stars of your communications toolkit. (Note: Pre-conference storytelling webinar on January 11 at 3:00 pm ET.  Post-conference webinar with more tips and tools to help you leverage your communications channels to produce compelling, memorable stories will take place in February.)

Producer/Presenter: Jennifer English, PBS                               
Presenter: Stephanie Chavara, Chavara Creative

Tuesday
3:45 PM
  
Bridging the Divide: Creating Meaningful Community Conversations

There have been more than 300 mass shootings this year and there are daily reports of social unrest in our country. It’s critical for you to hear from stations and national content presenters who have responded to hate violence, political, social, and racial divides with programs and engagement initiatives. In this session, people from WUCF in Orlando and New Mexico PBS will share lessons they learned from their work with community members after the Pulse night club shooting and Standing Rock (Dakota Access Pipeline protest.) POV, Independent Lens, Vision Maker Media, and the National Black Programming Consortium have vital content to share with you as well, to bolster station-led efforts and support bridging divides in your community.

Producers: Chi Do and Kristy Chin, ITVS/Independent Lens; Denita Malvern, KERA        

Presenters: Kristy Chin, ITVS/Independent Lens; Sarah Gustavus, New Mexico PBS;  Catherine Hiles, WUCF;  Alice Quinlan, POV; Kay Shaw, NBPC; Rebekka Herrera-Schlichting, Vison Maker Media

Tuesday
3:45 PM
Building a Digital Network: Introducing a Digital Strategy Team

Are you looking to create innovative solutions through collaboration at your station? Do you want to stay apprised of the latest technology, broaden your digital footprint, and create engagement with your audience?  South Carolina ETV will show you how they built an interdepartmental team, a collaborative brainstorm group for solving station problems.  Working closely with PBS Digital and other public media stations around the country, a group of 16 people, all from different SCETV departments, embarked on a mission to emphasize digital throughout the agency. Their goal was to deliver a digital recommendation guide to the executive team. Other topics to be covered in this session are creating a digital strategic plan, brainstorming techniques, and idea development, plus a hands-on activity to jump start the creation of your station’s digital strategy.

Producer/Presenter: Tabitha Safdi, South Carolina ETV
Presenters: Leif Brostrom and Max Duke, PBS
 

Wednesday
9:15 AM

 

 

 

 

 

 

 

 

Schedule

 

Collaboration in the Neighborhood of Make Believe

Jump on the Neighborhood of Make Believe’s trolley for a ride through four very successful public media collaborations. First stop: South Carolina ETV, to hear about their educational content creation and partnerships with childcare centers. Then on to Tennessee and WCTE’s  success with their “Building Strong Brains – Tennessee ACES (Adverse Childhood Experiences) Initiative.”  For Texas stations, collaboration is SOP - standard operating procedure - especially in fundraising and education, and they’ll tell you how they made that happen. Last stop, Michigan: WGVU will recount how eight stations came together this past fall in a first-ever statewide community engagement project.  Don’t miss this Trolley ride (and session)!

Producers/Presenters: Timothy Eernisse, WGVU Public Media; Kierstan Schwab, Texas Public Broadcasting Association
Presenters: Brent Clark, WCTE Upper Cumberland PBS; Debbie Jarrett, SCETV

Tuesday
11:15 AM

Education Resources that Work:
     Public Media’s Role in Workforce Education
 

Right now, adult education, career and technical education, one-stop job centers, and employers need the effective media resources that public media stations are uniquely positioned to deliver. In this session, you will hear more about our country’s skills gap crisis, and take part in an engaging and interactive discussion with other station reps, hearing how they are collaborating with business communities, getting funding, and then are positioned as valued, integrated partners in their communities. You will leave this session with a work plan to raise awareness of this national issue and determine best practices for sharing public media resources with individuals and partners in need.

Producers/Presenters: Tonya Crum, KET; Jon Rubin, Rhode Island PBS

Presenters: Brian Callahan, WHRO; Debra Solt, Vegas PBS; Gloria Skurski, ThinkTV; Tim Stack, UEN

 

Monday
9:00 AM

Energized and Empowered:
     Using the PBS Edcamp model to build & inspire collaboration

Kick off your 2018 NETA experience on Monday morning with sparking collaborative conversations with your colleagues from across public media stations and disciplines.  This session will use the Edcamp model, a proven professional development approach that builds collaborative peer networks. Not only will you try on this model to lead your own professional growth, you’ll gain insight into how public television stations are partnering with Edcamp. This session is perfect for leaders, communicators, fundraisers, producers, community builders, education staff, and others who are ready to engage and participate in transformational conversations.

Producers/Presenters: Laila Hirschfeld and Rachel Morrison Parsons, PBS; Betsy Peisach, Maryland Public Television; Tim Wollenzien, Prairie Public Broadcasting
 

Wednesday
10:30 AM
Engage with Youth Media leaders: Student Reporting Labs (SRL) 

Find out how stations are using PBS NewsHour Student Reporting Labs as a model for youth engagement and education. Hear about SRL and KQED’s partnership on Above the Noise and KQED Learn.  See how Wisconsin Public Television is using SRL as a launching pad for the CLICK initiative and how your station can participate in this year's topics: misinformation overload and the role of journalism in society; the future of work and jobs; social movements. Students will be there for an animated discussion of youth engagement.

Producers: Leah Clapman, PBS NewsHour, and Elis Estrada, PBS NewsHour Student Reporting Labs

Presenters: Alyssa Tsagong, Wisconsin Public Television, and Annelise Wunderlich, KQED
 

Wednesday
9:15 AM

 

 

 

 

 

 

 

Schedule

 

How Education Builds Station Cume:  Counting Invisible Audiences

Traditional audience metrics such as Nielsen do not measure school audiences. Digital and social metrics can measure educational traffic indirectly, but as the internet, VOD and OTT streaming services become more prevalent , how do you count your true total audience?  TRAC Media proposes a Total Audience Model to move the measurement of digital, social, viewer services, outreach, education, and broadcast ratings onto a unified playing field. This panel will demonstrate that when educational audiences are counted in the same way as digital, social, and outreach, the results reveal large audiences, i.e., your true total audience. 

Producers: David J. LeRoy and Judith M. LeRoy, TRAC Media Services

Presenters: Niki Bates, VegasPBS; Michael Fragale, CPB; Andrew MacCartney, Georgia Public Broadcasting; Kevin Martin, Ideastream (WVIZ)
 

Tuesday
3:45 PM
Larry Miller's FCC Stuff

Washington D.C. attorney Larry Miller holds forth on FCC shenanigans: a quick tour of changes in the commissioners lineup and then topics such as the new ownership reporting regime, the status of the television repack, copyright infringement claims for using images on your website, FCC rules and policies that apply when disaster strikes your community, the main studio rule vanishing act, the impending deadline to migrate radio public files online, and whatever other issues are current.

Producer/Presenter: Lawrence M. Miller, Garvey Schubert Barer
 

Tuesday
2:15 PM
 
New Models for Producing Digital Education Materials

WGBH, in collaboration with stations and other partners, is developing innovative ways to produce comprehensive digital content packages for PBS LearningMedia™.  In this session, learn new ways to leverage your own station’s programs and multimedia content to create engaging instructional resources that support curricular and standards-based goals.  Some examples feature CPB-funded self-paced interactive lessons for students built from local and national programming by several producing organizations. Other examples feature WGBH’s collaboration with NASA on new K-12 science resources, lesson plans, and interactives to address specific science core ideas and practices.

Producer
: Ted Sicker, WGBH
Presenters: Paula Edelson, UNC-TV; Jake Foster, WGBH; Alyssa Tsagong, Wisconsin Public Television

Tuesday
11:15 AM
 
New Tools of Engagement 

Across the country, stations like yours are creating new services to meet the needs of their diverse audiences. They are engaging teachers and students, parents and caregivers, millennials and baby boomers alike with digital tools, social media and marketing. Hear about a variety of these exciting efforts that will inspire your own success story. Borrowing great ideas from your public media peers is NOT plagiarism!

Producers: MiChelle Jones, Nashville Public Television; Mike McKenzie, Alabama Public Television
Presenters: Ashley Carufel, PBS; Janice Fuld and Nora Jones, WNET New York Public Media; Bryce Kirchoff, Next Avenue
  

Wednesday
10:30 AM

 

 

 

 

 

 

 

 

Schedule

Next Generation Leadership

As baby boomers prepare to retire, a potential leadership void opens up across the country. How does your station deal with this while also keeping younger employees engaged and interested in furthering their careers with you?  You need a comprehensive leadership development plan to allow you to groom  up-and-coming leaders to prepare for any leadership transition, one that translates your station’s unique goals into milestones that  clearly link accountability to a rising leader’s job expectations.  Attend this session and learn how to build a leadership development program by first crafting a strategic plan to cover the next 5-10 years. Jennifer Forrester of James Moore & Co. will outline progression paths for individual areas and help you spot the attributes and competencies that indicate leadership potential. She will also demonstrate a number of tools available to help you create spreadsheets, roadmaps, accountability plans, evaluation forms and more.

Producer/Presenter
: Jennifer Forrester, James Moore & Co.
 

Tuesday
11:15 AM
and
2:15 PM
Producer’s Showcase

Hey, producers!  What have you been working on, and why? That’s a great conversation starter, especially if you’re in a room full of the best educational media producers in public television. Come see what’s happening from all over the country, and find first-rate ideas to steal at the Producers Showcase.
  
Producers/Presenters
:  Too many to list!
   

Wednesday
9:15 AM
Raise More Money & Develop New Resources

Here’s a super interesting case study:  WHRO is a part of the country nationally rated #2 in sea level rise. Many science-related and environmental organizations have joined WHRO in the Batten Environmental Education Initiative (environment.whro.org), a three year, three million dollar project – underwritten by Virginia philanthropist Jane Batten - to produce a core curriculum high school earth science online course free to all schools in the state.  There will be an earth science video course, Schoolhouse Rock-type “Green Beats” for elementary students, STEM Van visits with hands-on environmental activities for the pre-K community, and ongoing radio shows devoted to the informing everyone of the rising sea level issues and solutions. Find out how this important initiative came to be and what’s next.
  

Producer
: Angie Callahan WHRO                                  

Presenter: Brian Callahan and Bert Schmidt, WHRO
 
Tuesday
2:15 PM
Sesame Street in Communities: Building Healthy Communities
  
Here’s an inside look at the creation of Sesame Street in Communities,  a brand new educational model and resource center, available for free for all public media professionals.  SSIC uses research-based strategies and materials to guide and support healthy habits in young children, while also engaging the important adults in their lives. In this session targeted to Public Media education and outreach staff—though all will find it interesting and are welcome –you’ll explore resources that will enhance your work with kids, families, and communities. Since Sesame Street in Communities is all about growing healthy bodies and minds, this session will include movement-based activities, practical ideas, strategies to share, and fun!

Producers: Claudia Calderon and Jenna Fishner, Sesame Workshop
Panelists: Dr. Jeanette Betancourt and Jennifer Sereni, Sesame Workshop
 

Wednesday
9:15 AM

 

 

 

 

 

 

Schedule

 

So Many Tools, So Little Time!

The Source, Station Management Center, myPBS Member Workplace, SPI Blog - oh my!  In its eagerness to help stations, PBS has created a suite of platforms and products that -- though all are essential and serve different purposes – can be difficult to navigate.  Whether your focus is education, development, marketing, communications, programming, or a combination of these, with this session you can gain a greater understanding of each tool and how they work together to make your job easier.  Bring your questions and the experts from PBS will help you find the answers.  Hear news of exciting and helpful planned upgrades and integrations, and meet some of the PBS staff responsible for these tools.

Producer/Presenter: Carol Sorber, PBS
Presenters: Max Duke, Kristin Haley, and Maura McKinley Tull, PBS
 

Tuesday
11:15 AM
 
Station Events:  Social Engagement Beyond Broadcast

Sustainers transformed membership. Strategic social engagement might transform stations into multi-faceted community institutions. But how do you even begin to create sustainable social engagement work that extends your mission, diversifies your constituency, and deepens your value to your community?  TRAC Media has the early stages of an integrated approach that quantifies your station’s service to its communities. This panel will present two stations’ approach to social events: Twin Cities Public Television’s new building as gathering place for various events and Wisconsin Public Television’s Garden Expos and Quilt Expos, as well as outcome-focused projects with specific audiences (veterans, underserved communities) to show you how total audience metrics are created and tallied to include all audiences in all venues and on all platforms. 

Producers
: David J. LeRoy, Judith M. LeRoy, TRAC Media       
Presenters : Michael Harryman, Wisconsin Public Television; Ted Krichels, CPB; Bill Merkel, PBS; James Pagliarini, Twin Cities Public Television; Craig Reed, TRAC Media

Wednesday
10:30 AM
Stories + Characters + Curriculum = High Impact Engagement

Here’s opportunity to learn how you can leverage three key PBS KIDS properties -- Pinkalicious & Peteriffic, The Ruff Ruffman Show, and Splash and Bubbles -- to engage your community and deliver high-quality educational experiences. Hear from stations which held Splash and Bubbles community events and find out how you can use The Ruff Ruffman Show to encourage family learning. PBS’ Jennifer English and Aaron Morris will show you how you can leverage the upcoming launch of Pinkalicious & Peteriffic to connect to kids, families, and classrooms through the creative arts.           

Producer/Presenter: Jennifer English, PBS
Presenters: Aaron Morris, PBS; Clare Pister, KPBS
  

Tuesday
3:45 PM
 

 

 

 

 

 

 

Schedule

Using the Community Engagement Guidebook to Engage Our Communities 
Around the Issues That Matter
 

What do the words “community engagement” really mean?  When you have a common language and a common understanding of the concepts and tactics of engagement, then everyone can speak with one voice, something that is important now more than ever.  Stations from around the system have collaborated on the newly released Community Engagement Guidebook.  Learn how you can be best at engaging your communities around the issues that matter using the Guidebook's tools and resources.         

Producer/Presenter: Amy Shaw, Nine Network of Public Media                        
Presenters: Caroline Campana and Jack Galmiche, Nine Network of Public Media

 

YoPro Talks

YoPro is a PBS initiative that provides professional development opportunities to young professionals in the system. YoPro Talks is an informal panel that features leadership from different disciplines and levels from stations and PBS. At the beginning, panelists will give brief introductions and their career experience, then the rest of the session’s conversation is driven by questions from YOU!

Producers/Presenters: Amy Lust and Jennifer Hinders, PBS

 
 

 

 

 

 

 

Schedule

Workplace Harassment: An Unacceptable Risk
  

Public media organizations share a commitment to quality content and services. Leaders in our industry recognize that people are the greatest asset of any station. However, these values and commitments have not prevented or effectively reduced the unacceptable risk of workplace harassment from arising. Attend this workshop to hear from a panel of thought leaders on the impact culture plays in these situations and the top reasons why harassment is a silent epidemic. You’ll also learn what steps your organization can and must take to reduce harassing behaviors, ensure that every employee is part of the solution, and respond appropriately and compassionately when concerns and complaints arise.
  
Producer: Deanna Mackey PTMMG/Public Media Women in Leadership
 
Presenters: Melanie Herman, Non-Profit Risk Management Center; Mike Jacobson, PBS

 
   
 
Home Registration Sponsorship Hotel
with generous support from the Corporation for Public Broadcasting
 

 
More about NETA, the National Educational Telecommunications Association:   www.netaonline.org