2010 NETA Awards - Categories

INSTRUCTIONAL

A-1 Instructional Content recognizes member-produced learning objects for K-12 and postsecondary classroom use.

A-2 Inservice/Staff Development recognizes member-produced content for training and professional development in the field of education.

A-3 Instructional Media Product recognizes products such as multimedia instructional packages (any combination of print/software/web components), CD/DVD products, teleconferences, and instructional computer software designed for K-12 classroom use.

A-4 Teacher Resource recognizes resources, in electronic or print format, such as annual ITV schedules, ITV newsletters, teacher guides, ITV posters, and websites designed specifically for educators.

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OUTREACH

B-1 Outreach Based on National Project recognizes outreach campaigns based on and localized from resources provided by a national project.

B-2 Outreach Based on Licensee Project recognizes outreach campaigns conceived and implemented within the licensee’s station and community, using local resources.

B-3 Community Impact recognizes outreach efforts that show measurable and significant impact on the target community/ies. Focus is on proof of performance, call to action, and evidence of community and/or individual change.

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PROGRAM / CONTENT PRODUCTION

C-1 News & Public Affairs recognizes local or field-based coverage of town meetings, cultural dialogue, legislative activity, call-ins, interviews, and sports.

C-2 Performance recognizes specials or individual programs in a series including music, drama, dance, and comedy; at least 50 percent of the program must be devoted to live performance.

C-3 Information recognizes specials or individual programs in a series intended to communicate skills or information (e.g., how-to, travel, medicine & health, and magazine shows).

C-4 Documentary* History recognizes specials or individual programs in a series on past social, cultural, military, or political events.

C-5 Documentary* Science & Nature recognizes specials or individual programs in a series devoted to technology, medical science, natural history, wildlife, etc.

C-6 Documentary* Biography recognizes specials or individual programs from a series that are biographical in content.

*Documentary: a program that is field-based, single topic, researched, and edited to a minimum length of 30 minutes.
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PROMOTION

D-1 Promotional Campaign recognizes the coordinated combination of member-produced television/ radio spots, online and print materials, events, advertisements, and other items comprising a single promotional effort in support of a locally- or nationally-produced program or series.

D-2 Corporate/Institutional Promotion recognizes campaigns and activities specifically designed to increase general community awareness of the member’s identity, services, and objectives.

D-3 Special Event recognizes the planning, implementation, and results of any station-sponsored event.

D-4 Print Design recognizes single print items such as brochures, posters, annual reports, special program guide issues or redesigns, advertisements, and press packets created by members to promote awareness, activities, schedules, programs, and series.

D-5 Single Video recognizes individual spots or breaks (four minutes or less) created to promote awareness, activities, events, programs, or schedules.

D-6 Social & Other Online Media recognizes the innovative use of platforms including but not limited to your Website, Facebook™, blogs, Twitter®, and others, to promote programs, station events, or the station itself. Judges must be able to either access the site online or review it in electronic form (cached) during the judging process.

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