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Tuesday at 3:15 PM Merlin & COVE Update PBS Interactive’s prime directive is implementing the COVE (comprehensive online video ecosystem) products at your shop. Senior VP Jason Seiken will brief you on what’s new, and bring you up to date on the breakthrough redesign of PBS.org, Project Merlin. |
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Tuesday at 4:15 PM THE ECONOMY SUCKS! Public Television to the Rescue! Many stations are working in their communities to develop community projects to help with economic issues ranging from foreclosures to unemployment. This session spotlights several successful partnerships, offers ideas on how your station can enhance its community standing, and identifies funding sources and grants that may be available to help offset your costs. |
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Tuesday at 4:15 PM Future of Broadcasting in a Broadband World Being a broadcaster can be just as much fun as being a broadbander. Come take a look at new transmission technologies and strategies that can be used to leverage the assets of local broadcasters. |
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Tuesday at 4:15 PM Show Me the NEW Money! Even in the current economy, there are ways to find new funding through novel partnerships, creative underwriting, and “cause marketing.” On hand, Ellen Holloway of the new APTS Grant Center to brief you on the resources available there, and Julie Irby, AETN's director of communications, to explain cause marketing and its proven successes in Arkansas. |
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Tuesday at 4:15 PM Collaborative Models: eLearning for Educators and PTV STEM This joint eLearning/STEM session will explain how important it is to establish and cultivate partnerships as a means of sustaining the educational mission of public television. Panelists will outline the steps to a meaningful and relevant collaboration, along with the strategies and tools used to ensure each stakeholder’s needs are met. |
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Tuesday at 4:15
PM 20-Second Manager – Addressing the Economic Challenges How does a public media executive successfully handle the station’s economic challenges? What’s the best way to communicate layoffs, budget cuts, and overhead increases? Craig Beeby of the University Station Alliance (USA) draws on four decades of media management experience to offer you timely, proven advice. The research is based on university-licensed stations but it applies to community, state, and school licensees as well. |
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Wednesday January 13 |
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Wednesday at 10:30 AM Editorial Integrity Tune Up Editorial integrity is one of the fundamental principles of public television program content. How do you preserve your reputation for editorial integrity from real or perceived political pressure, funders, or other influential sources? How do you ensure that your station maintains the public trust, and protects staff working on productions? |
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Wednesday
at 10:30 AM The Future of Entertainment Never have so many changes affected the way we as consumers receive and use content, be it entertainment, news, or information. What’s in store for the future? What are savvy consumers buying, and what are they looking for next? |
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Wednesday
at 10:30 AM Ready to Learn 4.0 The U.S. Department of Education and public media have partnered for 15+ years on the Ready to Learn grant. Let’s review how PBS Kids Raising Readers, the current Ready to Learn effort, has benefited stations, and look ahead as CPB and PBS work on a proposal for the next funding cycle. Come envision what “Ready to Learn 4.0” could look like. |
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Wednesday at
10:30 AM The Public Service Media Model: What works, what doesn’t and what’s next? Melanie Doebler is the project director for Liquid Assets: The Story of Our Water Infrastructure and Lindsey Faussette is project manager for Responding to Domestic Violence, both produced by Penn State Public Broadcasting. Join them to discuss national public service media, and its positive effects on your community. Review Liquid Assets one year after launch: what was learned, what impact it had, and what they will do differently with their next project, Responding to Domestic Violence. |
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Wednesday at 1:45 p.m.
Social Networking and Best Practices on PBS Connect Are you looking for new project ideas for your station? Would you like to communicate easily with your colleagues? Look no further than PBS Connect where 6,000 people log on quarterly. Come find out why Connect revamped the forums, and why Shareit! (pronounced “Share it”) is quickly becoming the central repository for systemwide best practices. Become familiar with new areas of Connect like Social Media Tools, Brand Package and Pledge Program Previews. |
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Wednesday at 1:45 p.m.
Mobile DTV –Where Are We Today? The Advanced Television Systems Committee (ATSC) recently completed the mobile DTV broadcast standard. The Open Mobile Video Coalition, the broadcasting industry, and professional and consumer equipment vendors continue to develop products. Trials and testing are underway, and many stations are moving to implementation. Catch up. |
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Wednesday at 1:45 p.m.
Underwriting Cross-Platform and Building into New Media Public TV content draws a larger audience than public radio, yet the underwriting revenue generated pales in comparison. What's wrong with this picture? It's time to shake up the existing LOCAL corporate support model. Jim Taszarek and Kirk Nelson from Public Radio Partners offer recommendations to revitalize the underwriting value proposition with cross-platform selling for today and new media applications for tomorrow. |
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Wednesday at 3:30 p.m.
Education Forum Join national leaders in an open dialogue of pertinent and timely education issues, the core mission of public broadcasting. Through examples, representatives from the AGC, APTS, CPB, the National Center for Media Engagement, and PBS will provide you with context for their activities, how they relate to your work, and to public broadcasting as a whole. |
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Wednesday at 3:30 p.m.
Planning Productive Partnerships from Public Radio Capital More work, less staff: stations need plans for new operational models. When would you consider some kind of consolidation; who would your potential partners would be; and how would you go about exploring consolidation /merger? Let's explore the answers together. |
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Wednesday at 3:30 p.m.
Gaining Independents Your locally-created programming is one way to stand out amid the seven-hundred other available channels and streams. But with budgets and staffs being down-sized, how can you afford to continue to provide local content? The answer? independent productions and producers. Find out how to connect with these producers and get access to their content. It could be the start of a beautiful friendship for both of you. |
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Wednesday at 3:30 p.m.
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Wednesday at 3:30 p.m.
Engineering Surprise [Off Site] The annual field trip provides an excellent opportunity to network with fellow technologists and guests while visiting a Vegas landmark, technology facility, or another interesting venue. The "surprise" is, you won’t know what it is until you are on the bus. Those who have gone before will tell you, “It will be fun.” Join your technical colleagues for an afternoon delight. |
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| Thursday January 14 | ||
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Thursday at 9:15 a.m. Automated Master Control What are benefits in terms of staffing? What are the pitfalls in terms of staying on air 24/7? Who gets the call at 3:00 AM? Would your management tolerate being off-air until an engineer makes it back to the station? Are there fail-over options that allows the system to fix itself? |
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Thursday at 9:15 a.m. |
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Thursday
at 9:15 a.m.
Is Broadcasting Still King? Is broadcast still your primary service, or do you use other distribution platforms? Have new media, educational outreach, etc., become your most important services? Is there a way to get credit for and monetize these services? Just as important: how do you bridge the technology generation gap, and deliver public TV content to people who want to watch you on their Droid™? That's a lot of questions, but the discussion will be revealing. |
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Thursday at 9:15 a.m. University Place: Collaboration for Local Service Sit in on an update for University Place, the three-year CPB grant-funded project, where WOSU Public Media in Columbus, OH, Penn State Public Broadcasting, and Wisconsin Public Television work with their universities to develop and deliver programs and learning objects via various platforms, including Web, podcast, VOD, and television broadcast. A tough economy makes the goal of shared resources more imperative than ever. Learn how your station can benefit from the development of shared standards, best practices for rights management, program development for a variety of platforms, and using each other's content. |
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Thursday at 9:15 a.m.
Media 2.0 – PBS Digital Learning Library View the PBS Digital Learning Library (DLL) first-hand, and hear the latest plans for its distribution through stations, school districts and state educational agencies. Find out how you can customize the DLL for local use, and how DLL fits with the American Archive plans. |
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Thursday at 11:00 a.m. Belong to a No-Obligation Professional Book Club If you have ever read an article or book on leadership, marketing, public service, or education and wanted to talk about it with other people, just like yourself, public media professionals, then this is for you. Help launch no-strings online book club, where the only time commitment is what YOU would decide for yourself. Come create the process, choose the topics, and then watch it happen! |
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Thursday at 9:15 a.m. If You Build It, Will They Come? Social Media 101 and Beyond Whether you have one person or a dedicated department handling your station’s social media, this session will address the tools you need to reach your audience with the most effective tools. What are the measurements of success? Are there benchmarks? What should you be using, and more importantly, how? |
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Thursday at 11:00 a.m. Fostering Financial Literacy in the ESL Classroom Using New Media Tools Introducing: A financial literacy curriculum that is linguistically and age-appropriate for adult ESL (English as a Second Language) students. KQED project supervisor and master teacher Maxine Einhorn will showcase lessons plans and the accompanying new media tools drawn from public TV programming and online resources on financial literacy. |
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Thursday at 11:00 a.m. Plans to Win During The Great Recession And After: Best practices in analyzing fundraising efficiency and effectiveness Doug Eichten and Craig Oliver of DEI share their 2009 study of fundraising performance at more than 100 stations, both joint licensees and radio-only stations, modified to make the information valuable for TV stations as well. Learn how stations of all sizes performed before and during the current economic crisis. Share information from station leaders on their plans to survive and thrive in revenue development for the next two years. Bring your plans, concerns, and questions to share – this will be a lively session. |
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Thursday at 11:00 a.m. Belong to a Professional Book Club – No Obligation If you have ever read an article or book on leadership, marketing, public service, or education and wanted to talk about it with other people, just like yourself, public media professionals, then this is for you. It’s the start of a no-strings online book club, where the only time commitment is what YOU would decide for yourself. Come create the process, choose the topics and then watch it happen! |
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Thursday at 11:00 a.m. The Devil’s in the (Underwriting) Details “Can we say…?”, “Can we show…?”, “Can we do…?” These are questions that come up most often in underwriting. Where’s the line between legal and not? Larry Miller will update you with current FCC interpretations of the rules and regulations, and challenge you to discover whether or not your station is in compliance, or is a fat fine waiting to happen. |
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Thursday at 11:00 a.m. Stationwide Marketing Strategies: Unwrapped Have you ever wanted to unwrap another station’s marketing campaign, just to see how it was constructed? Delve into the creation process -- find out how your colleagues created meaningful, even visionary marketing strategies to represent and sustain them through these uncertain times. |
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Thursday at 4:00 p.m. Social Media: Applications, Management, and Strategies How are stations using FaceBook, Twitter, and YouTube? What are their practical applications for you and your station? Can you measure its effectiveness, and how? Copyright and use of personal images and information can create sticky situations. How do you wade through this new media without getting stuck? |
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Thursday at 4:00 p.m. |
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Thursday at 4:00 p.m. Archiving in a Tapeless Environment Whether you’re going tapeless or using recycled media, find out how to handle long-term storage of your footage, projects, and programs on a stable, archive-suitable format. |
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Thursday at 4:00 p.m. Show and Tell Networking for Outreach Sometimes, the most valuable moments in a conference come from casual connections with colleagues. Here’s an informal session where you can talk about your outreach projects, what you would like to do, and get advice from other outreach professionals. If you’re new to outreach, it’s the perfect setting to see how engagement is done in different situations. |
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Thursday
at 4:00 p.m. PTFP -- They are from Washington, and they're here to help. As traditional broadcasters rely more and more on IT, and equipment with considerably shorter lifespans, how will you be able to keep up with your capital equipment purchases? Where will the money come from? Sit down with NTIA's William Cooperman to discuss PTFP funding opportunities, and find out what the next grant cycle will consider funding. This is also a great time to get any of those pesky PTFP questions answered. |
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| Friday January 15 | ||
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Friday at
8:45 a.m. Multicasting – Deal or No Deal? Digital broadcasting allows you to offer multiple programs streams to your entire audience. Does this service enhance or detract from your primary purpose in the community? How do you handle internal issues of operations and programming? Is a pass-through service a good option for every station? What is the tradeoff? |
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Friday at
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Friday at
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Friday at
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Friday at
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