GENERAL SESSION
  8:45 – 10:00 a.m.

  The View from the Street

  Some 40 years ago, Sesame Street was founded on the belief that if children could remember the jingle “plop,
  plop, fizz, fizz,” then they could probably learn useful information like letters and numbers if presented in a
  similar manner.  As the single largest informal educator of young children, Sesame Street continues to present
  an enriching viewing experience filled with music, color, and humor. Following this belief, the Workshop is also
  turning up the power of media with an exciting new production of The Electric Company. 
 
  Gary E. Knell, President and CEO, will the share latest happenings on Sesame Street and an inside look at
  the Workshop’s newest multimedia campaign to help struggling readers.

  10:30 – 11:45 a.m.

  The End is Near: Last Battle Plans for DTV Conversion,  or Where’s My #?@$!! Show? 
  (Co-produced Session)

  Most stations have been airing announcements, spots and programs alerting viewers about the analog shut-off.
  What can you do in these final days and hours before February 18? Review strategies and last attempts to get
  the message across from three markets that experienced early analog shutoff (Elkhart, IN; Lincoln, NE; and
  Wilmington, NC)
 
  Producer:          Craig Cornwell, KET
  Presenter:       Deb Miller, NET
  
  Learning Objective:
  Session attendees will come away with at least three ideas that will help you deal with the February shutoff.
  

  Selling Across Multi-platforms
  Join us as we discuss traditional underwriting practices and discover new ways to "sell" across multiple
  platforms, including the rapidly growing population on various social medias while maintaining the integrity
  of your station.
 
  Producer: Patty Foster, Iowa PTV
  Presenters: Jay Boeding, Iowa PTV and John Kwak, WFSU, Tallahassee, FL
 
  Learning Objectives
 - Potential models for generating revenue around COVE
 - Models and opportunities to generate revenue around online video
 

  10:30 – 11:45 a.m.

  eLearning for Educators Project

  eLearning for Educators is an eight-state collaboration to build capacity to implement state level online
  professional development programs and offer online workshops in core content areas for k-12 teachers. 
  eLearning for Educators was founded in October, 2005, with funding from the US Department of Education’s
  Ready to Teach program.  Lessons learned and successes in this Year 4 progress update on this model state
  partnership between PTV and state DOEs.

  Producer:          Nancy Hill, Alabama PTV

  Presenters:       John Chambers, NETA;  Jessica Masters, Boston College; Lynne Meeks, Alabama PTV
                         Joe Pedulla, Boston College;  Barbara Treacy, Education Development Center
  
  Learning Objectives: 
  - How collaborative efforts between public television licensees and state DOEs are forging
   strong future partnerships.
  - Understand how eLearning can be used as a vehicle for effective teacher professional development that serves
    state teacher quality initiatives.

 
  10:30 – 11:45 a.m.
  
   Aspect Ratios and Active Format Description (AFD) for DTV

   Electronic “postage stamp” sized pictures are appearing on more display screens than TV stations and viewers
   care for.  What can be done to address the problems caused by different aspect ratio pictures being integrated
   so that they play nicely with each other?

   Producer:          David Felland, MPTV
   Presenters:       Jim Gale, KNME; James Kutzner, PBS; Bill Schwartz, WDSC

   Learning Objectives:
   This session will outline specific equipment requirements, a detailed signal flow and a practical system
   implementation from the perspective of member stations remaining SD and others who have made the transition
   to HD.  PBS will explain recent efforts to implement Active Format Description (AFD) technologies.
  

 
  10:30 – 11:45 a.m.

   Outreach Update (Council Meeting)

   First you’ll hear what’s new with Outreach at NETA.  Then… "Hey You Guuuuyyyys!"  It’s back! Today’s Electric
  Company, is an immersive, hip, and funny multi-media literacy campaign designed for struggling readers ages
   6-8. The Electric Company's 360 ° experience brings a rich interactive online environment and a plethora of
  community-based outreach activities.  Hear what The Electric Company has planned for station outreach, the
  newly created resources for school-aged children, parents and facilitators, and the innovative media and literacy
  strategies to help engage struggling readers.  Wait...there's more!! You’ll hear about the many new Sesame Street
  outreach projects and materials available to stations.

  Producer:          Rosemary Olas, KMOS
  Presenter:         Esther Ready, Sesame Workshop

  Learning Objectives:
  - what’s been happening with the NETA Outreach Council this past year and plans for the upcoming year
  - the new outreach tools for the new Electric Company and new resources for Sesame Street.
 

  10:30 – 11:45 a.m.

  Archiving Your Content (You want to save everything?)

  David Liroff, long-time archiving proponent, will start at the 50,000 foot level to explain why archiving content
  is so important for past productions (including old quad, one inch ¾", etc) and future productions (how does
  it help us in this multiple-file-format world).  How can it make footage we shoot in the field more accessible
  and how can it ultimately make searching for final programs easier to find for in-house research and viewers
  on the web?  Then Doug Hinahara from Masstech Sytems will be on hand to help us understand the details
  of the "flow" of data and files at the station level.  What does archiving technology look like and how does it
  work?  What kinds of data can be archived and how retrievable is it?  And finally we'll have Frank Wolynski,
  VP of Engineering at WEDU in Tampa on hand to wax poetically about how it's helped workflow and peace
  of mind.
 
  Producer:          Jeff Tucker, Idaho Public Television
  Presenters:       David Liroff, consultant,   Joe French, Masstech, and Frank Wolynski, WEDU

  Learning Objective:
  Attendees involved in production and programming will be interested in learning about this technology and its
  workflow.  Although the presenters will not go deep into the inner workings of this technology, engineering
  attendees may be interested in this session. 
 

  University Place: A Local Public Media Service

  Using traditional and new media, university licensee television stations WOSU, WPSU, and WPT serve unique
  and different markets including urban environments, rural communities and a statewide network.  With a three-
  year CPB grant-funded project entitled University Place, we are working with our universities to develop and
  deliver university –related programs and learning objects via various platforms, including web, podcast, VOD
  and television broadcast. The focus of content will be PreK-12 teacher education, STEM (science, technology,
  engineering and math), economic and workforce development, community capacity building, environmental and
  energy concerns, improving public education for our children, and issues of obesity, health and nutrition.
  University Place will also involve the development of a content sharing process for the three stations, and
  standards and practices for rights management and program development, to benefit our system-wide colleagues.
     
  Producer:          Tina Hauser, Wisconsin PTV
  Presenters:       Malcolm Brett and Tina Hauser Wisconsin PTV; Tom Rieland and Brent Davis, WOSU Public
                          Media; Ted Krichels and Babs Bengston, Penn State Public Broadcasting
 
  Learning Objectives:
  Learn about the University Place concept, and how ULA stations may serve their own markets by conveying
  the activities and research of their universities.
  Learn some of the best practices already established by the three partners through work on University Place.
  View samples of programs and learning objects produced under University Place.
  

  EARLY AFTERNOON CONCURRENT SESSIONS
  2:00 – 3:15 p.m.

  Tools for the DTV Transition Home Stretch
  Re-titled:  The Day After: Serving Your Members and Viewers after the Analog Shut-off
  Fast forward to February 18, 2009, the day after the analog shut off. Many of your members and viewers
  have been enjoying digital channels for months. But now some aren’t sure why they see nothing but snow
  on their TVs. Are YOU prepared? How will your frontline customer service staff handle a barrage of calls?
  What kind of guidance will you offer your viewers? How are you training staff and volunteers to help people
  over this hump? Join your colleagues from across the country in an informal discussion about post-analog
  shut-off contingency plans. Come ready to share practical advice and tips from your shop and to hear from
  station colleagues about lessons learned in their markets as your customer service team prepares for “the
  day after.”
 
  Moderator: Kelly Chmielewski, PBS, Arlington, VA
  Presenters: Hap Griffin, South Carolina ETV; Tina Hauser, Wisconsin ECB; Teri Sullivan, WKNO, Memphis, TN

  Learning Objectives:  Communications tactics, effective partnership and other collaborations and ideas for
  making sure local viewers are prepared for DTV in time for the February deadline
  

  Producer:          Craig Lanham, WVPB
  Presenters:       Terry Dugas, NET; Greg Petersen, Penn State Public Broadcasting
                          Lee Solonche, Vegas PBS

  Learning Objectives:
  - criteria to evaluate and strategies to employ when determining best direction for their
    station’s multicasting.
  - key ingredients for successful educational programming of multiple channels.
 

  Learning Objectives:
  Expanded understanding of how a tape-less file based production network changes your daily workflow.
  Greater understanding of the how the file based production network functions and how it will change
  your product and capabilities.
    

  Producer:          Lynne Blinkenberg, Wisconsin Public Television
  Presenters:       Lynne Blinkenberg, Wisconsin Public Television; Chris Seifert, Montana PBS
 
  Learning Objectives:
  - greater understanding of the many facets involved in community engagement and outreach
  - greater appreciation of the value of partnerships and services, both internal and external
  - expertise to share with others
  

  LATE AFTERNOON CONCURRENT SESSIONS 
  3:30 - 4:45 p.m.

  YouTube, We Tube 

  There’s more to YouTube than videos of teenagers doing “unusual” things or cute animals in clothes! Is your
  station maximizing its benefits to promote programs and your station? How can you best measure its
  effectiveness? What’s “good” to feature and what is best left offline? In this session, we’ll learn some of the
  reasons why PBS and many local stations are using YouTube as an online promotional tool. We’ll also take
  a look at other social networking options, such as Twitter, live chats, blogs and how they can help us reach
  a new group of people in a very personal way.

  Producer:          Jeanie Croope, WKAR
  Presenters:       Kevin Dando and Jayme Swain, PBS; Larmon VanWinkle, AETN

  Learning Objectives: 
  The benefits of using YouTube and new technologies,
  Measuring success, determining the best content for the media,
  Branding your submissions
 

  Producer:          Jeannie Campbell, Iowa PTV
  Presenters:       Maria Alvarez Stroud, NCO, Rob Lippincott, PBS. Debra Sanchez, APTS,
  Rob Shuman, Maryland PTV, Susan Zelman, CPB 

  Learning Objectives:
  - the opportunity to interact with the PTV system educational leaders
  - status update regarding ongoing national projects and learn the direction the national leaders
    are taking that will impact their local work
    

   Producer:          Gayle Loeber, NETA
   Learning Objectives:
   - Tips from veteran programmers
   - Possible mentor
 

  “Show me that you know me, and my 401K just went south"
  Your on-air appearances during pledge drives are among your most important interactions with your audience. 
  Not recognizing the volatile financial times we are all experiencing could be tantamount to disaster on-air.   
  PBS’s Rick Lore will lead an interactive workshop geared to presenting effective on-air messaging that
  aggressively celebrates community involvement while being sensitive to uncertain times.

  Producer:          Rick Lore, PBS
 
  Learning Objectives:
  - Learn coaching skills to prepare on-air talent
  - Learn how to spot and recruit talent
      

  YouTube How 2   (Evening Extra)
  Sorry...this session is full as of 12/08.
 
  Even your teenager is posting to YouTube – what can you learn here?  In this tutorial, PBS’ Kevin Dando
  will demonstrate not only how to post videos but also how to monitor effectiveness of YouTube, along with
  presenting “best practices” that will help your segments better promote your station and programs. 
  PBS’ Jayme Swain will offer tips on implementing other social media tools, such as Twitter, live chats
  and others at your station.  Participants may bring their own laptops and digital video to gain hands-on
  experience.
 
  Producer:          Jeanie Croope, WKAR
  Presenters:       Kevin Dando and Jayme Swain, PBS
 
  Learning Objectives:
  - Hands-on experience using YouTube
  - Best practices taught by examples
 

  Public Lands, Public Voices  (Evening Extra)
  Hands-On training using place-based storytelling and new media tools for "National Parks"
   Sorry...this session is full as of 12/17.
  In this hands-on training session, we’ll learn how to use place-based storytelling techniques and community
  mapping to get a jump-start on the national outreach plan for Ken Burns’ National Parks. This session will help
  participants to envision innovative and effective implementation plans for community story collection and
  distribution around the series. In addition, this should help recruit partners by offering a customizable off-the-
  shelf outreach plan. We will supply all materials and the mobile lab, but if you have a laptop with you, bring it.

  Producer:  Leslie Rule, KQED
  Presenters:  Janet English, KOCE; Anne Harrington, WETA
 
  Learning Objectives:
  - training in how to use new media tools for innovative outreach
  - provide outreach materials for National Parks
  - jumpstart ideas for community story collection and mapping
  - facilitate partnerships with local national and regional parks