2:00 – 2:45 p.m.

  Newcomers Session

  New to the NETA Conference?  New to public television?  Just curious?  All of the above? 
  If any of these descriptions apply to you, then join your colleagues at this special welcome
  for NETA’s newest friends.  NETA staff members will help you start the conference right,
  and get the most out of the next 3 days.
 
  3:00 - 4:15 p.m.
  Keynote General Session
  Universal Broadband and Public Broadcasting – Disruptive Technology or Mission Enabler?
 
  Of the numerous technology and innovation campaign commitments made by the incoming Obama
  Administration, none is stated more clearly – or more often – than a commitment to encourage the
  deployment of a modern communications infrastructure, accompanied by universal access to broadband.  
  What impact might universal broadband access have on public broadcasters, as we attempt to morph
  into public service media organizations?

  Presenter:   David Liroff, consultant, Boston, MA
 

  4:30 – 5:45 p.m.

  Think Like an Event Planner:  How to Nail All Promotional Advantages
  Events have become more frequently used by stations as special fundraising and friend-raising opportunities.
  Regardless of the focus, speakers, guests, activities, location, goals or intentions, chances are there is not
  a dedicated event planner at your station. So how can communications and promotions departments take
  advantage of the opportunities for messaging, branding and support growth at these events, whether or not
  it’s “our” event? What promotional angles should every PTV event include? What are the core points of
  planning and implementing a successful event? We turn to the pros for the answers.

  Producer:          Grace Lessner, NH PTV
  Presenters:       Patti Palmer, Innovative Planners, Inc.
                          Laura Turner, WEDU

  Learning Objectives:
  - The promotional angles for every public television-related event
  - How to implement a successful event, even if it’s not your own
 
  

  Reaching In, Reaching Out (Co-produced Session)

  From working together on projects like kids clubs and station tours, to raising funds for outreach projects, to
  working together in the same division of the station, collaborations between outreach and development can yield
  benefits for all.

  Producers:        Debbie Hamlett, SCETV and  Diane Lucas, UNC-TV

  Presenters:       Mary Bracken, Iowa PTV; Jill Hubbs, WSRE; Lisa Titus, Montana PBS
 
  Learning Objectives:
  - Methods of working together in win-win relationships
 

 
  Preparing Media for a Digital Education Service: Where We’ve Been; Where We Are Headed
 
  Over the past few years, a group of stations -- KET, KQED, WGBH, SCETV, Vegas PBS, WNET, and WPSU
  -- have collaborated to prepare educational media resources for digital distribution on Teachers' Domain.  With
  the proposed launch of EDCAR in Sept. 09, and the call for stations to contribute media to the new service,
  media producers from these stations will share their challenges and learnings. They will describe the process
  they used (and share their production manual!) so it can be replicated or adapted by others as they prepare
  purpose-built media for EDCAR, Teachers' Domain or any other platform they choose. During the second half
  of the session, Kim Smith will lead an audience-wide discussion about the future of digital media and what it
  means for public television stations.
 
  Producer:          Denise Blumenthal, WGBH
  Presenter:         Babs Bengtson, Penn State Public Broadcasting; Ted Sicker, WGBH;  Kim Smith, PBS
 
  Learning Objectives:
  - what to do and not to do when preparing for digital media resources
  - how the Education Digital Content Asset Repository will impact you as you prepare for purpose-built media
  

 
  Engineering Council Meeting

  Join your engineering colleagues in a discussion about council business, current issues on the technical side
  of public broadcasting, and a look ahead to NETA conference activities and sessions of special interest to
  engineering professionals.

  Producer:          Russ Abernathy, WKNO

  Show Me Some Fresh Approaches to Making Mission Pay: Revenue Streams That Work
 
  Public television is charged with making our communities healthier, wealthier, and more interesting places
  to live.  KCPT/Kansas City and KETC/St. Louis have enjoyed recent success at converting public TV assets
  (production and distribution capacities, media partnerships and brand, to name a few) into a range of high-
  impact and profitable projects ranging from social marketing spot campaigns to live specials, documentaries,
  and advocacy journalism.

  Producer:          Michael Murphy, KCPT
  Presenters:       Jack Galmiche, KETC and Michael Zeller, KCPT
  

  Production Council Meeting

  The incoming and outgoing chairs of the Production Council invite you to join them and to share your ideas
  and concerns for the digital transition.  What would you like your council to do?  What kind of professional
  development calls or workshops could you use?

  Producer:          Gayle Loeber, NETA
  Presenters:       Jeff Tucker, Idaho Public Television; Brad Van Osdel, SD Public Broadcasting

  Learning Objectives:
  - Meet your new council representatives
  - Develop PD call topics for 2009