10:30 - 11:30 A.M.
  Development Council Meeting

  Everyone is invited! Bring your best ideas and challenges to discuss with other stations.
 
  Producer:          Debbie Hamlett, SCETV

 

 10:30 - 11:30 A.M.
  Teaching Kids Financial Literacy with Public Television
  In today’s uncertain economy, teaching financial literacy to students is more important than ever.
  Fortunately, public television stations have a new tool to help: Biz Kid$.  The Biz Kid$ series, which
  is produced by the team from Bill Nye the Science Guy, offers 39 engaging half-hour programs where
  “kids teach kids” about money and business. In this session, you can learn how to create your own
  Biz Kid$ community outreach based on turn-key kits.  Biz Kid$ supports the development of financial,
  economic, and business literacy. The series is particularly focused on entrepreneurial skills, self-direction,
  and social responsibility. For every episode, the series provides specific curriculum with hands-on games
  and activities for students to practice refining information skills, communication skills, critical thinking,
  and problem solving. Biz Kid$ shares numerous profiles of young entrepreneurs in every episode who model
  creative innovation, perseverance, and problem solving behaviors to manage their own successful businesses.

  Producer:          Jeannie Campbell, Iowa Public Television
  Presenters:       Marion French and Jill Kem, WXXI; Jamie Hammond, Biz Kids

  Learning Objectives:
  Discover the resources available for putting together a variety of custom outreach projects with community
  partners using turn-key materials.
  Hear about how to target your outreach to promote financial literacy, career exploration, and service with
  a variety of audiences (teachers, kids, families; in both informal and formal educational settings).

 

  10:30 - 11:30 A.M.
  Grant Session: NTIA and DDF
  As the DTV transition date approaches, the two funding agencies we look to the most to help us reach
  our equipment goals will be on hand to explain their programs and answer questions.

  Producers:        Russ Abernathy, WKNO; Phil Titus, KUED

  Presenters:       William Cooperman, NTIA/PTFP;  Don Lockett, CPB

  Learning Objectives:
  Knowledge of specific grant programs
  The opportunity to seek clarification on specific questions
  

 10:30 - 11:30 A.M.
  Creating and Maintaining a Dynamic Website
  We no longer reach our audience exclusively through broadcast.  The online component of our services
  is vital to a total service, but how do we keep that website vital, dynamic and relevant all at the same time? 
  Join us to see what some of our colleagues at other stations are doing and to take advantage of the template
  and model created for this purpose.
 
  Producer:          Kim Kelling-Engstrom
  Presenters:       Lynn Blinkenberg, Wisconsin Public Television; Jill Hubbs, WSRE; Trish Moynihan, WFSU

  Learning Objectives:
  Fresh ideas that stations of any size can utilize
  Chance to learn about all the new technologies and resources that can be integrated into web design
  

 10:30 - 11:30 A.M.
  Rights and Clearances:  Brave New World Revisited
  Katherine Lauderdale of PBS and Larry Miller of Schwartz, Woods, and Miller return for an update on
  copyright, fair use, and all those legal issues in this evolving world of multicasting, streaming video,
  and multipurposing your content.

  Producer:          Mike Dunn, WFSU
  Presenters:       Katherine Lauderdale, PBS;  Lawrence Miller, Schwartz, Woods, and Miller
  
  Learning Objectives:
  Review and update producers and programmers on rights issues and their impact on content delivery
  via various platforms

 

 10:30 - 11:30 A.M.
  BONFIRE & Program Council Meeting
  Meet the incoming and outgoing chairs of the Program Council and help us develop the slate of 2009
  professional development calls.  How can this peer group help you? How can the NETA Program Service
  help you?  Come share your tips for organizing your life and tell us how your station expects the DTV
  transition to go in your market. 

  Producer:          Gayle Loeber, NETA
  Presenters:       Craig Cornwell, KET, and Kerry Feduk, SCETV   

  Learning Objectives:
  - Timesaving tips from peers
  - Last minute plans for the DTV transition
    

  EARLY AFTERNOON CONCURRENT SESSIONS

  2:00 – 3:15 p.m.

  A Walk in the Park: The ‘Best Ideas’ for Promoting Ken Burns’ The National Parks
  Having a national park in your backyard is not a prerequisite for taking advantage of some fun and unique
  opportunities to promote Ken Burns’ The National Parks: America’s Best Idea. From partnering with state
  and local parks to holding some not-so-typical events, we’ll go off the beaten path to explore ways to make
  the most of local and national promotional efforts around the next epic offering from Ken Burns. We’ll start
  with some success stories from The War; see a preview of The National Parks and hear about national
  advertising, promotion and publicity plans; look at one station’s plans for promoting at the local level; and
  then brainstorm for even more great ideas.

  Producer:          Todd Piccirilli, KET
  Presenters:       Kelly Hodges, East Tennessee Public Television; Anne Harrington, WETA; Jill Hubbs,
                          WSRE, and Michelle Werts, PBS

  Learning Objectives:
  An understanding of how to leverage a major national production for local tune-in and awareness.
  Out-of-the-box ideas that can be tailored for a local National Parks promotional campaign
 

  CPB has funded two initiatives that both look at how to best use public media content for education and
  community engagement – one is the American History and Civics Initiative (AHCI), and the other is the
  STEM Community Engagement Initiative. AHCI has funded the development of seven prototypes; up to
  three of which will receive significant additional funding to turn prototypes into market-ready product. Explore
  and experience the role that games, interactive web design, graphic novels and other media play in creating
  well-researched standards-based learning opportunities. And learn how a group of stations is leading the
  effort to create new models of community engagement around STEM learning. These pilot stations are
  leveraging relationships with key strategic partners including FIRST Robotics, state departments of education,
  museums, educational institutions, and business and industry to create sustainable models of engagement
  with educational impact and real outcomes for the community.
 
  Producers/Presenters:    Marta Bechtol, WECB Amy Shaw, KETC, Lori Holliday, OETA,
                                      and Andy Hoffman, WGBH            

  Learning Objectives:
  - the roles of games, interactive web design, graphic novels and other media play in creating well-researched standards-based learning opportunities.
  - insight on how public media is seeking to create sustainable models with educational impact and real outcomes for the community.

 

NGIS PBS Update

This session will provide an update on the status of the total NGIS transition from the PBS perspective. It may also include timelines, methods of communication about the transition; issues left undecided and contingency plans. The session should also review the criteria used for selecting the beta test stations, perhaps even an announcement of who the beta test stations might be. Finally, the session should present the most common station scenarios for transitioning to the NRT NGIS delivery method and the impact on workflow at the station.
 
Producer:          Phil Titus, KUED

Presenters:       Jerry Butler, PBS and Phil Titus, KUED
  

  LATE AFTERNOON CONCURRENT SESSIONS

  3:30 – 4:45 p.m.

  Promotion Speed Dating (and Communication Council Meeting)
  The Communication Council will use its annual meeting to provoke useful discussion on matters of everyday 
  importance, like 
     - Newspaper Partners:  As their circulation shrinks and their staff is cut, how will you maintain
       and cultivate a good relationship with local print media?
     - How to Get Good at this Gig Quickly: What we wish we’d known when we started, shared
       with the newbies.
     - Best Practices for Promoting Fundraising Programming (title says it all.)
     - Promotions for Joint Licensees (ditto)

  Learning Objectives:
    Personal connection with their promotion professional peers
    Fresh ideas on how to grapple with common, everyday promotions

 

 3:30 – 4:45 p.m.
  Stop Broadcasting and Start Connecting  (Co-produced Session)
  Practical guidelines for understanding and using various media tools (giving the user the power to create,
  connect, and collaborate) to engage our audiences by using blogs, micro-blogs (Twitter), podcasts, social
  networks (MySpace, Facebook, LinkedIn) media sharing (Flickr, YouTube) Social reference (Wikipedia),
  Social News (DIGG) Social book marking and virtual worlds (SecondLife) newsgroups and forums. Are
  you confused yet? Don't be - you may not need to engage in all of these tools. Come hear an overview of
  each tool and how it may or may not be relevant for your station. At a time when budgets are tight and the
  economy is even tighter- how can you use these tools to enhance your development efforts?

  Producers:        Kerry Feduk and Debbie Hamlett, SCETV
  Presenters:       Kevin Dando, PBS; Sreedevi Sripathy, ITVS

  Learning Objectives:
  - how to strategize your Web 2.0 efforts and incorporate them into traditional programs
  - first steps to ensure your social media campaigns are successful from the get-go
  
 

 3:30 – 4:45 p.m.
  Education Center General Meeting
  Join your PTV colleagues as the Education Center Board hosts two special presentations - Ken Kay, President
  of the Partnership for 21st Century Skill, will address the importance of preparing today’s youth to succeed in
  the digital economy + Kim Smith & Donelle Blubaugh from the PBS Education Team will demonstrate social
  networking functionalities and content widgets designed to help stations and producers use their web sites to
  connect with educators.

  Producer:          Jeannie Campbell, Iowa PTV
  Presenters:       Ken Kay, Partnership for 21st Century Skills                     
                          Donelle Blubaugh and Kim Smith, PBS
                          Susan Zelman, CPB

  Learning Objectives:

  - why global literacy, computer literacy, problem solving, critical thinking, creativity, and innovation are critical
    in today’s increasingly interconnected workforce and society.
  - how to best utilize PBS Education online tools to enhance and extend the reach of existing web sites. 

 3:30 – 4:45 p.m.
  New Resources for Great Community Impact

  Want to impact your community in a bigger way but not sure how to do it?  Join Rosemary Olas, Education
  and Outreach Manager at KMOS, and NCO’s Maria Alvarez-Stroud and Anne Wilder for a hands-on intro of
  new NCO resources that will strengthen the good work you do. Using a self-diagnostic tool, you will assess
  your station’s current efforts, identify areas for potential growth and uncover opportunities to rev-up your com-
  munity engagement. You’ll leave the session with greater insight about your station, and tools to help you
  impact your community like never before.

  Producer:          Anne Wilder, NCO
  Presenters:       Maria Alvarez Stroud, NCO and Rosemary Olas, KMOS

  Learning Objectives:
  - A self-diagnostic tool to share with co-workers to identify station-wide opportunities for growth; opportunities
    that will ultimately benefit their local community and the station itself.
  - The understanding that a station needs to create a thoughtful, strategic plan for outreach and engagement
    in order to create the biggest possible impact.
  - The acknowledgement that every station is in a unique situation with its own set of circumstances.  Given this,
    it’s less valuable to compare your station’s efforts to others, and more valuable to identify your circumstances
    and strengths and find ways to amplify their impact.
  
 

 3:30 – 4:45 p.m.
  Production Show & Tell
  Bring us five minutes of your station’s best work (on DVD) and share it with your peers. Tell us about the
  special challenges you faced and the community response to it.  What would you have done differently
  Time is limited so please limit your clips and comments.

  Producer:          Gayle Loeber, NETA
  Learning Objectives: Peer sharing and appreciation / Great ideas to steal
 
  

 3:30 – 4:45 p.m.
  Strategic Planning: The Morning After
  How do you wake up the next morning after strategic planning and face yourself, knowing that it can’t just
  stay on paper?  It’s easy and exciting when your plan identifies specific needs and professionals who can
  address those needs.  Arns & Green were strategic in working with WCTE to identify those needs and
  facilitated the use of top notch professionals, such as Bonnie Massa, a Chicago based marketing solutions
  provider who helped WCTE identify weaknesses in its database management application for fundraising,
  including the introduction of a more robust yet inexpensive database application and PTV programming
  professional, Kelly Luoma, who recognized that WCTE needed guidance in content management and
  resources to shell-shocked staff entering a content driven era.

  Producer:          Becky Magura, WCTE
  Presenters:       Bob Arns and Hope Green, Arns and Green                       
                         Kelly Luoma, Vermont PTV
                         Bonnie Massa, Massa & Company, Inc.

  Learning Objectives:
  - The importance of leveraging your strategic plan to partner with outside   professionals.
  - The knowledge of how to conduct an annual audit of the database management system and the
    role of the data “Gatekeeper” at a PTV station.
  - Identifying the importance and absolute responsibility of content management for on-air, on-line,
    and in print that is community based and strategically driven.
  - Creating life long professional partners that share a vision and mission in the nonprofit world.
 

  Engineering Surprise and Council Meeting

  Join your technical colleagues for an afternoon delight.  The engineering surprise provides an excellent opportunity
  to network with fellow technologists and guests as we visit a Tampa landmark, technology facility, or other just
  plain interesting venue.  You won’t know what it is ‘til we are on the bus.  Talk to those who have gone before and
  they will tell you, ”It’ll be fun”.

  Producers:        Russ Abernathy, WKNO
  **During the travel to the surprise the engineering council will hold its meeting and discuss council business as
    well as update attendees on matters important to stations.