FRIDAY MORNING CONCURRENT SESSIONS
  8:30 – 9:45 a.m.
  

  Communicating Your Impact: My Source for Education and the Public Awareness Initiative
  Every day you help the people in your community through programming, engagement and education
  initiatives. As resources become scarce, it is more critical than ever to capture and communicate that
  impact to your partners and funders. The My Source framework uses the stories from the people you
  serve to drive awareness of your work. Find out how your peers are using My Source to further engage
  the community and deliver proof of performance. 
 
  Producer: Michael Fragale, CPB, Washington, DC
  Presenters: DeLinda Mrowka, CPB; and Amy Shaw, KETC, St. Louis

  Learning Objectives: 
  - How to become involved in the PAI and My Source projects on a local level
  to complement station mission
  - Insight on the breath and scope of the national project that includes a variety of
  partners and resources
  
   

  Practical Guide to PSIP
  Mark Rushton will provide attendees with a practical, easy to understand overview of what is in the PSIP
  data signal and what the normal setups should be.  He will also update us on a current SBE Ennes project
  to provide easy to understand PSIP information to its members.  The presentation will be formatted to fit
  non-technical attendees as well as the engineering savvy.  

  Producer:          Phil Titus, KUED
  Presenter:         Mark Rushton, Trevini Digital

  Learning Objectives:  Overall understanding of PSIP and practical PSIP programming information.
 
 

  Implementing Outreach in Today's Tough Economic Times
  It's more important than ever to engage our communities during this financial crisis.  But how do we do it
  when station resources are increasingly scarce?  Join Anne Wilder of the NCO and Chris Seifert at
  MontanaPBS for a hands-on problem-solving session.  Together we'll pool our creative knowledge to create
  a plan of action you can bring back to your station.
   
  Producer:         Chris Seifert, MontanaPBS
  Presenters:       Chris Seifert, MontanaPBS and Anne Wilder, NCO, Madison, WI
 
 

  Green Light Processes That Work
  How does a show become a show?  Learn how other networks handle the task of sorting producer ideas
  both outside and internal programs.  Gain insight into how producers bring their ideas to a content
  committee and how those groups that oversee the process sort out the good from the “needs a little work”.

  Producer:          Brad Van Osdel, SD Public Broadcasting
  Presenters:       Wayne Bruns, Iowa Public Television,
                          Beryl Dakers and Amy Shumaker, SCETV

  Learning Objectives:
  Bring ideas on how to set up there own “Green Light Content Committee” back to there station.
  Producers gain understanding that jumping threw hoops to get your show produced actually helps
  the quality of your product (Some ideas just aren’t meant to be shows.)

  

  Keeping Up With New FCC Rules
  The last two years have been filled with new rules from the FCC and major changes in the landscape
  for the broadcasting industry. This session focuses on status of the proposed FCC rule changes
  affecting PBS stations including: program issues list, localism, ascertainment, attended operation, online files.

  Producer:          Cyndy Robbins, Vegas PBS
  Presenter:         Larry Miller, Schwartz, Woods & Miller

  Learning Objectives:
  Get latest updates on the changes at the FCC impacting television
  Receive insights into the legal issues and the new FCC rules