Please click on the appropriate link to find out more information about each category.

INSTRUCTIONAL

ITV Program recognizes member-produced individual programs for K-12 and postsecondary classroom use.

ITV Series recognizes a series of two or more programs for K-12 and postsecondary classroom use; programs will be judged as a group with emphasis on consistent quality and production value.

Inservice/Staff Development recognizes member-produced programs or series for training and professional development in the field of education.

Instructional Media Product recognizes products such as multimedia instructional packages (any combination of print/ software/Web components), CD/DVD products, teleconferences, and instructional computer software designed for classroom use.

Teacher Resource recognizes resources, in print or electronic format, such as annual ITV schedules, ITV newsletters, teacher guides, ITV posters, and websites designed specifically for educators.
Top

 

OUTREACH

Outreach Based on National Project recognizes outreach campaigns based on and localized from resources provided by a national project.

Outreach Based on Licensee Project recognizes outreach campaigns conceived and implemented within the licensee’s station and community, using local resources.

Community Impact recognizes outreach efforts that show measurable and significant impact on the target community(ies). Focus is on proof of performance, call to action, and evidence of community and/or individual change.
Top

PROGRAM PRODUCTION

News & Public Affairs recognizes local or field-based coverage of town meetings, cultural dialogue, legislative activity, call-ins, interviews, and sports.

Performance recognizes specials or individual programs in a series including music, drama, dance, and comedy; at least 50 percent of the program must be devoted to live performance.

Information recognizes specials or individual programs in a series intended to communicate skills or information (e.g., how-to, travel, medicine & health, and magazine shows).

Drama/Narrative recognizes specials or individual programs in a series based on an original script or literary work.

Documentary* Series recognizes a series of two or more programs; the programs are judged together, with emphasis on consistent excellence and production values.

Documentary* Historical recognizes specials or individual programs in a series on past social, cultural, military, or political events.

Documentary* Science & Nature recognizes specials or individual programs in a series devoted to technology, medical science, natural history, wildlife, etc.

Documentary* Biography recognizes specials or individual programs from a series that are biographical in content.

*Documentary: a program that is field-based, single topic, researched, and edited to a minimum length of 30 minutes.
Top

Local Campaign may include any combination of television/ radio spots, print materials, events, advertisements, and other promotional items forming a single campaign effort.

National Campaign may include any combination of television/radio spots, print materials, events, advertisements, and other promotion items forming a single campaign effort.

Corporate/Institutional Promotion recognizes campaigns and activities (broadcast or nonbroadcast) designed to increase general community awareness of the member’s identity, services, and objectives.

Print Design recognizes single print items such as brochures, posters, annual reports, special program guide issues or redesigns, advertisements, and press packets created by members to promote awareness, activities, schedules, programs, and series.

Single Video recognizes individual spots or breaks (four minutes or less) created to promote awareness, activities, events, programs, or schedules.

Web site recognizes sites created to promote awareness, activities, schedules, programs, and series. Judges must be able to either visit the site online or on disk during the judging process.

Special Event recognizes the planning, implementation, and results of any station sponsored event.

Top