|
::
Thursday . . . . . . . . January 26 |
| 2:30 pm |
Newcomers
Session
|
|
4:15 pm |
Public Television: The
Big Picture
This session is a
flyover of industry structure, technology, and business processes.
It will help seasoned
public broadcasters fill in the gaps in their understanding of the
broader system, and provide newcomers with a conceptual framework for
the complexity of this diverse industry.
Presenter/Producer: Chuck McConnell, NETA
|
|
4:15 pm |
NGIS for Everyone
PTV's 1st satellite interconnection project, in 1977, provided every
station with a satellite dish and two receivers. Simple.
A decade later, the project replaced the dish and the receivers.
Also simple. The Next Generation Interconnection
System (NGIS) will keep the dish and replace the receivers. But it
will also replace real-time feeds with a non-real-time (NRT) delivery
system.
Not so simple.
This non-technical presentation, from the station perspective, will
identify what NGIS is (and isn't) and describe how the NRT
system will be more powerful and revolutionary than was the transition
from microwave to satellite thirty years ago.
Presenter/Producer: Bruce Jacobs, Twin Cities
Public Television
|
|
4:15 pm |
Show Us Your Best
Show your
best work. See your peers’ best work. This screening and discussion
session is an opportunity to view the work of other producers and
discuss whys and hows of their projects.
Presenter/Producer: Michael Carr, Houston PBS
|
| |
|
|
::
Friday . . . . . . . . January 27 |
8:30 am
|
General Session:
Parents as Partners
PTA President Anna Weselak
Engaging parents as active partners in the formal and informal education
of their children requires sensitivity, good communication, and in some
cases, tenacity. As public television begins new work for the US
Department of Education's Ready To Learn project, and PTV
stations focus their early literacy work on helping parents and other
caregivers assist the nation's neediest children to develop early
reading skills, we hear first-hand from the head of the nation's oldest
and largest volunteer organization working on behalf of children and
youth, the National PTA. President Anna Weselak will tell us of
her successes in forming strategic partnerships with parents in
communities around the country.
|
| 10:00 am |
4
Generations /
1 Workplace
For the first
time in American history, FOUR generations are toiling alongside each
other in the workplace. They are the Silent Generation (60-72),
Baby Boomers (40-59), Generation X (25-39), and the
Millennials (24 and younger).
This reality is a potential minefield and it triggers some questions:
-
How do
Baby Boomers and the Silent Generation react to working for Generation
Xers?
-
How do
younger bosses deal with the anxieties and frustrations of their older
employees?
-
Why are
Baby Boomers more similar to Millennials in how they work, than to Gen'
Xers?
Presenter: Mel Fugate, Southern Methodist University
Producer: Catherine Christman, SC ETV
|
| 10:00 am |
PBS
TeacherLine:
Building Station Partnerships for Success
PBS
TeacherLine is a provider of high quality online professional
development for K-12 teachers. Learn about successful station and
education partnerships and targeted marketing strategies to expand the
dissemination of TeacherLine, with a goal of creating a self-sustaining
service for public broadcasting.
Presenter(s):
Mary Kadera, PBS
Holly Custard, KLRU
Rita Bigham, WVIZ
Leigh Ann DenHartog, NHPTV
Producer: Sandie Pedlow, PBS TeacherLine
|
| 10:00 am |
Funding
Programs: LInCS Solution
ITVS’s
production funding initiative, LInCS (Local Independents Collaborating
with Stations), has more money, more flexibility and a new contract to
better serve stations. Come learn about the exciting new funding and
support opportunities through LInCS from LInCS staff and station
partners – including creative solutions on presentation, distribution
and outreach. See how your station can produce national shows with
limited cost and effort.
Presenter(s)/Producer(s): Robby Fahey, ITVS
Rod Minott, ITVS
|
| 10:00 am |
PBS
ETAC Survey
Report
Planning
for the Next Generation Interconnection System (NGIS) project required a
comprehensive survey of station facilities, DTV services, and feed
usage. Bruce Jacobs will present summary findings from this recent
survey, outlining trends in production and master control facilities,
patterns of DTV services, and implications for the NGIS design.
Presenter: Bruce Jacobs, Twin Cities Public
Television
Producer: Bill Schnorbus, New Jersey Network
|
| 10:00 am |
March 2006
Pledge Preview
The usual
(and popular) gathering paneled by APT, EPS, WLIW, NETA, and anyone
else we can think of. Come see clips from late-arriving pledge shows,
hear an overview of what’s coming (and what’s in the pipeline), and ask
questions of representatives of the major program distributors.
Presenters:
Chris Funkhouser, American Public Television
Alan Foster, Executive Program Services
Bob Petts, NETA
Laura Savini, WLIW
Producer:
Nancy Southgate, WPBA
|
| 10:00 am |
21st Century
Skills: The Increasing Role of Media in Classroom
Learn how to
help educators understand what media literacy is and how teachers are
helping students become more critical thinkers. Very hands-on session
with lots of resources on topic.
-
Participants create their own definition of media literacy & share
- Media literacy is connected to state standards (this is a database of
all 50 state's standards for English, Social Studies & Health: the
predominant areas in which ML is found)
- Approach of
starting with photographic literacy moving to print ads which
incorporate images, transitions to the language of media, using both
television film examples
- An
interactive exercise designed to get participants thinking about how
media literacy fits
into K-12 classrooms
- Sharing PBS, ITV and other resources directly related to media
literacy education.
Presenter(s):
Frank Baker, Media
Literacy Consultant
Larry Moore, KET
Producer:
Kathy Quinn, KET
|
| 10:00 am |
Got the Money! Now what? Grant Management
You just
secured funding for a major project and the celebrating is over. Now
it’s time to get down to the business of delivering on those promises
that you outlined so well in your proposal. The majority of outreach is
funded by grants. How you manage those grants can determine much of
your projects success, as well as the success of future grant
applications. This session will offer strategies to get you through the
grant management process from funding approval notification to final
report. If you’ve ever felt overwhelmed with grant projects or want to
improve your grant management skills, this is the place for you!
Presenters:
Amy Shaw, KETC
Nancy Hill, Alabama PTV
Producers: Rosemary Olas, KMOS
Marlene Figueroa-Ross, WXEL |
|
11:15 am |
PBS KIDS - The
Next Generation
intended
for all disciplines (programming, promotion, GMs, education,
development)
The PBS KIDS brand remains one of the most trusted, respected and valued
brands in the marketplace today. But the neighborhood is increasingly
crowded with other kids’ brands—and our viewers are visiting other
playgrounds. What does the competitive landscape for pre-school media
look like right now? What do we need to do to reclaim our leadership
position with viewers? How do we retain the loyalty and devotion among
parents of our young viewers? Join us to hear findings from the latest
research on this subject and see an overview of plans for repositioning
the PBS KIDS brand to address these questions.
Presenter: Judy Braune, Vice President, PBS Brand
Management & Promotion
Linda Simensky, Senior Director, Children’s Programming
Rob Hargreaves,
Director of Strategic
Planning and Project Management
Producer: Chris Walz, PBS / Bob Neese, LPB
|
|
11:15 am |
NGIS Design
NGIS is a
major renovation of future PBS to member station program distribution.
This NGIS DESIGN session reviews the history behind the details.
Presenter: Jerry Butler, PBS
Producer: Mark Fehlig, GPB
|
|
11:15 am |
Pledge Pipeline, part 2
A continuation of the 10:00 am session.
|
11:15 am
|
APTS Update
Please join John Lawson and other APTS staff members to learn the
status of issues affecting public broadcasting in Washington. This
session will provide an update on Capitol Hill events, as well as
matters before the FCC. APTS professionals will also provide the
latest information of the Homeland Security demonstration project with
DHS and the role stations can play in the in the national roll-out.
There will also be discussions of the progress of the APTS Coalitions,
including Education and Rural Services.
|
|
11:15 am |
DVD: Not Just for Dubs
This
session is about the planning and project management of producing
content for DVD distribution. The session will consider projects where
DVD distribution was intended from the beginning, as well as those for
which DVD was an after thought. Hardware and software tools will be
discussed, but the primary focus is on production processes and methods.
Presenter:
Terry Dugas, NET Nebraska
Producer: Brad Van Osdel, SD Public
Broadcasting
|
|
11:15 am |
CPB Ready To Lead in Literacy - Development (Part 1) -- Success in
30 Minutes
(This session is open to RTLL grantees only)
30 one-minute presentations about station’s experiences in
involving parents in literacy activity that works. Following, these
presentations, we’ll take a vote to pick the top 4 activities, and
involve the entire room in a conversation about these projects to dive
deeply into the factors that made them successful. (11:15 a.m.-12:45
p.m.)
Moderated by Peggy O’Brien and Cheryl Head
Lunch Session (1-2:15 p.m.)
(This session is open to RTLL grantees only)
Crafting an Impact Case Study for Your RTLL Work
In this working lunch, Development and Education staffers from RTLL
stations work in teams to craft case studies on the impact of their
early childhood literacy work. CPB Development Practices Manager, Scott
Lyons, who is overseeing the Major Giving Initiative, will present “how
to” techniques, and then the group will report out on the outcomes of
this exercise.
|
|
2:15 pm |
Crisis
Communication: Only You Can Prevent..
It’s been
a “trial-by-fire” year for PBS professionals in the field of crisis
communications. From Postcards from Buster to Kenneth Tomlinson
to the dreaded federal funding cuts, PBS communication experts have had
to turn on a dime to answer press calls and keep the public up-to-date
with accurate information. This session will offer some useful tools on
creating a crisis communications strategy to help your communications
department be prepared before the fire takes hold.
Presenter: Sherri Fallin, CEO/Duffey Communication
Jeffrey Davis, Vice President, Communications, APTS
Producer(s): Teri Sullivan, WKNO
Twyla Lozano, KOZK
|
|
2:15 pm |
Producing in
Spanish and Other Languages
The
Latino community is growing rapidly across the country. During the last
census, some states have seen over 300% increases in their Latino
populations. Public television stations have been working to develop
programming for this growing community. Join us as we take a look at
the types of programming being produced, the obstacles to developing
Latino programming without Spanish speaking staff, and learn innovative
ways to develop partnerships that work.
Presenter:
(TBD)
Producer: Tanisha Joe-Conway, AETN
|
|
2:15 pm |
Development
Council Meeting
Join your
development colleagues and those from other disciplines with special
interest in development, for a conversation about NETA’s Development
Council. Bring ideas for the NETA D-Notes e-newsletter, member-only
audio seminars, and other information exchanges.
Presenter/Producer: Doug Partusch, The WOSU Stations
|
|
2:15 pm |
What's
New at
PBS Programming?
Change is in
the air in terms of technology, program delivery, and the direction of
PBS itself. Coby Atlas presents the latest on the programming schedule
and the internal thinking at PBS and shares what is on tap for the
upcoming spring, summer, and fall seasons. Bring your questions!
Presenter: Jacoba Atlas, PBS
Producer: Gayle Loeber, NETA
|
|
2:15 pm |
CPB Audience
Research: Management View
CPB's Terry
Bryant provides a management perspective on CPB's audience research.
The session will focus on strategic insights gained from the recent
research project.
Presenter:
Terry Bryant, CPB
Producer:
Chuck McConnell,
NETA
|
|
2:15 pm |
Digital
Storytelling: 21st Century Programming
How does digital
storytelling provide unique voices to a public television? Is there
a 21st century aesthetic that asks for community created content…and
if so, what does that look like and sound like, and what tools and
techniques might we start to use to produce for such a world of
programming?
Presenter:
Leslie Rule, KQED
Producer:
John Chambers, NETA
/ Candis Isberner,
WSIU
|
|
2:30 pm |
CPB Ready to Lead in Literacy - Development (Part
3)
(This session is open only to RTLL
grantees.)
A Message is Worth a Thousand Words: What’s the most effective
way to communicate with parents—especially parents who for various
reasons may not be very involved in their children’s education—with
information that will improve parental involvement and engagement in
developing the reading skills of their children including co-viewing.
(2:30-3:30 p.m.)
Presenter: Sharyn Sutton
|
|
::
Saturday . . .
. . . . . January 28 |
|
9:15 am |
The LOVE Campaign
“We
can’t live on love alone.” That’s what South Carolina ETV told
its viewers last June and, boy, did they respond! The June fundraising
drive, which included direct mail, paid media, and a concerted on-air
effort, paid off more than they expected.
Come find out why they succeeded, and how to make the LOVE work for your
station.
Presenter: Debbie Hamlett,
ETV South Carolina
Producer: Catherine Christman,
ETV South Carolina
|
|
9:15 am |
Insider's Guide
to Writing a Great Grant Proposal
So you have a great idea, but no one wants to fund it? Proposal
writing can be a specialized skill, but figuring out what appeals to
funders only requires that you wear their shoes for a day. Listen
to the experts from CPB, agencies, and foundations describe what works
in a proposal, what doesn't, and why.
Presenters: Marsha Semmel, Institute of Museum and Library
Services (IMLS)
Alison M. White, CPB
Kathleen Zeifang, philanthropy consultant
Producer: Alison M. White, CPB
|
|
9:15 am |
Making A Difference Marketing Educational Services
Stations face
the ongoing challenge of making a difference in their communities while
attempting to generate new revenue streams. Education services
represent a way for stations to accomplish both objectives. Learn from
innovators in the field who are making their services known and
achieving success.
Presenter(s): Roy Norris, WVIZ
Nancy Hill/Alabama PTV
Mike McKenzie, Alabama PTV
Producer: Lee Solonche, KLVX
|
|
9:15 am |
NGIS RFP Responses
NGIS is a
major renovation of future PBS to member station program distribution.
This NGIS DESIGN session reviews the RFP Issue and Selection process.
Presenter: Jerry Butler, PBS
Producer: Mark Fehlig, GPB
|
|
9:15 am |
Transitioning RTL: Bridging the Funding Gap
This
session draws upon the experience of veterans and stand-outs from Ready
to Learn programs from across the country who will share ideas and
strategies as well as partnerships they have forged to bridge the
funding gap in an era of transition for PBS’s most popular and
successful initiative to date. From a university licensee to a
statewide network, station and early childhood professionals describe
grants and partnerships that have allowed their programs to not only
survive, but thrive. Recent awardees of PBS’s Ready to Lead in
Literacy grant will have an opportunity to share their proposals and
their plans for future sustainability.
Presenter:
Diane Lucas, UNC-TV
Producer: Jeannie Campbell,
Iowa PTV
|
|
9:15 am |
Not On My Air, You
Don’t!
All Things Underwriting, Product Placement, Content, and
Packaging
One of
the most frequent phrases NETA hears from producers is, “I talk to
programmers all the time and they don’t mind that!”
For once, we’d like to hear it from you. Join us for a provocative
discussion about where you want to draw the lines on your air.
We’ll cover underwriter content that is l-e-g-a-l but questionable,
where and when an underwriter warrants a :30, where you draw the line on
underwriter products appearing in shows, and a number of other
hot-button topics. Come with your opinions and don’t be shy – we want
to hear it from you!
Producer: Bob Petts, NETA
|
|
9:15 am |
Going Tape-less
(with FCP)
Until recently, the only option for television editing was a "big
iron" system, something proprietary and really expensive. Now
there are low-cost editing systems, like Apple's Final Cut Pro,
that are so cheap it's hard to take them seriously. We'll talk
about how FCP has replaced legacy editing systems
at Twin Cities Public Television, the benefits and pitfalls, and how
this "open system" has allowed TPT to streamline its workflow by going
tape-less.
Presenter:
Bruce Jacobs, TPT
Producer:
Brent Davis, WOSU
|
| 11:00 am |
Special Events
Done Right
Ever wonder
what the proven do’s and potential pitfalls are of a successful special
event? Would you like to get tips, ideas from other colleagues who have
sure-fire success stories with fundraising and community image/goodwill
building campaigns? This session will take a look at some proven
winners, both on and off air, and discuss best practices. We’ll even do
some brainstorming and idea sharing!
Presenter(s):
Alice Park Manies, KCPT
John King, Vermont Public Television
Producer: Twyla
Lozano, Ozarks Public Television
|
| 11:00 am |
Underwriting
Performance Indicators
What does
station management need to know about underwriting to ensure that the
underwriting department is maximizing your station’s potential? This
session will break down underwriting into levers, those few things that
significantly impact performance and are within your control. Then, you
will learn the performance indicators to monitor that focus on those
levers and enable you to make informed decisions.
Presenters: Jim Taszarek, Public Radio Partners
Kirk Nelson, Public Radio Partners
Producer:
Doug Partusch, The WOSU Stations
|
| 11:00 am
|
Education
Forums and
Needs Assessment: Assessing Your Community’s Education Needs and
Building Capacity to Go Beyond Broadcast
How do
you know the education services you are providing are aligned with
the needs of your community? How do you connect with education leaders
across your community to create greater opportunities for
collaboration? Learn how stations are
assessing needs of importance to their community, and in the process,
are creating collaborative partnerships, generating opportunities, and
marketing the station's capacity to go beyond broadcast.
Presenter(s):
Sandy Welch, National Science Foundation
Teri Haddad, WLVT
Amy Shaw, KETC
Producer:
Amy Shaw, KETC
|
| 11:00 am
|
Production
Council Meeting
Join your
production colleagues for a meeting of the NETA Production Council, the
special interest group for all production professionals at NETA member
stations. Learn how you can get involved with the Council’s
information-sharing work.
Presenter/Producer: Michael Carr, Houston PBS
|
| 11:00 am
|
Plan IT -- Outreach Planning &
Assessment Tool
(OPAT)
This one hour session will show you how the Outreach Planning and
Assessment Tool, developed by the National Center for Outreach, will
help your station plan quality outreach projects even before the grant
is written. It helps determine focus, partners and activities - and has
mechanisms for evaluation - so you can assess the impact on viewers,
participants or web visitors. The OPAT is web based, easy to use, and
designed with the public broadcasting outreach professional in mind.
Don't miss this session if you want to find out what really goes on
during and after a broadcast!
Presenters:
Maria Alvarez-Stroud, NCO
Cristina Hanson, NCO
Producer: Chris Seifert, MontanaPBS
|
| 11:00 am
|
Multicasting: What To Do With All This Space
By now,
many of us have our digital channels up and running. What have we
learned from the initial stages? A panel of distributors and
programmers will discuss many of the issues facing stations now or in
the near future: the variety of programming services available, unique
programming strategies, pass-through services, HD-all-the-time vs.
multicasting part of the day, what’s working in different markets, local
and statewide service potential, and more.
Kent Steele (WNET/Thirteen)
will share clips of their HD, Kids, Create, and World multicast
channels.
Steve
Graziano (NET Nebraska) will talk about the relationship their
network has with cable companies, and how they have successfully
ensured carriage of all multicast streams.
And the group will try to address an important question: are viewers
even watching?
Presenters: Merlyn
Reineke, PBS Ron
Bachman, WGBH
Cynthia Fenneman, APT Kent Steele, Thirteen/WNET
Steve Graziano, NET Nebraska
Producer:
Cyndy Robbins, Iowa PTV
|
| 11:00 am
|
NGIS
Rapid
Deployment
NGIS is a
major renovation of future PBS to member station program distribution.
This NGIS DESIGN session reviews the Rapid Deployment process.
Presenter: Jerry Butler, PBS
Producer: Mark Fehlig, GPB
|
|
1:45 pm |
Practical Uses of PBCore
PBCore is designed to provide a standard way of describing and using
media (i.e., video, text, images, and rich interactive learning objects)
for television, radio, and Web activities. It allows content to be
identified more easily, retrieved and shared among coolleagues, software
systems, institutions, community and production partners, private
citizens, and educators.
This session will showcase efforts underway to develop practical
uses of PBCore, and to support a community of practive for local
stations and across the system.
Presenter/Producer: Gerry Field,
WGBH / National Center for Accessible Media (NCAM)
|
|
1:45 pm |
Education Council (CIC) Meeting
Take this opportunity to meet your PTV education colleagues in an
informal setting, and help plan the 2006 work for the Center for
Instructional Communication (CIC). Discussions will include an update on
NETA CIC projects, the shape of professional development, and pressing
system-wide issues. In small groups, we'll have a free-wheeling
exchange of ideas with your respective CIC board member. If that
isn't enough ... fabulous door prizes!
|
|
1:45 pm |
Maximize Revenue by Managing
Inventory
Explore the keys to managing your station's underwriting inventory in
order to maximize your underwriting potential. You'll learn how to
price right, package, evaluate, and project inventory yield in order to
grow your revenue as much as 100% in two years.
Presenters: Kirk
Nelson, Public Radio Partners
Jim Taszarek, Public Radio Partners
Producer:
Chuck McConnell, NETA
|
|
1:45 pm |
How to be a Literacy Advocate
The Ready to
Lead in Literacy initiative, supported through Ready to Learn
“Transition Grants” is the beginning of an important new chapter in
public broadcasting’s work with young children and their parents.
Stations are involving staff, including the general manager, education,
programming, and development, in becoming literacy advocates. In this
session, successful activities and initiatives that support literacy
will be presented by CPB and station representatives. Come hear how
different station representatives serve their communities by spreading
the word about the importance of literacy and how the public television
station can become an integral part in community activities and events
that support literacy. Pick up new ideas of how you can become a
literacy advocate in your community
Presenter(s):
Cheryl Head, CPB
Mac Wall, KET
Jill Hubbs, WSRE
Producer: Nancy Hill, Alabama PTV
|
|
1:45 pm |
Nielsen A/P Meters
Join John
Fuller and Cory Allen from PBS Research for an update on NPS performance
from the fall Nielsens. Are goals being reached? What new trends are
emerging? Also, John and Cory will present Nielsen’s plan to convert
national measurement from analog to digital by installing
“active/passive” (A/P) meters, and then explain why it will be essential
for all stations to install digital encoders. They’ll also show how the
seven markets with Local People Meters are doing so far compared with
household meters.
Presenter(s): John Fuller, PBS
Cory Allen, PBS
Producer: Bob Petts, NETA
|
|
1:45 pm |
AGC Planning Workshop for General Managers
All through the Round Robins, GMs identified that establishing,
building, and maintaining deep relationships with our community
stakeholders was key to future success. In this double session, we
will explore and discuss more deeply what was learned through CPB's
Local Research Project. Then, in a "speed-dating" session, you
will have an opportunity to learn what is working for some of your
colleagues in higher education, K-12, community partnerships, and local
productions
Presenters Jim Pagliarini, AGC
Planning Project
Loren Mayor, CPB
Producer: Skip
Hinton
This is a double session. It
continues at 3:30 pm. See below.
|
|
3:30 pm |
Spamming the Media:
E-releases, Paper, and the Fax Machine
Letterhead, mailing labels, envelopes, and fax machines: these were the
ways we used to send out press releases. In an Internet and e-mail
universe, e-releases are the way to go. Or are they? This session will
look at how the media expects and prefers to receive press releases.
And how do we break through the clutter of spam, firewalls, and the
scary “blocked sender” list.
Presenter:
Kevin Dando, PBS
Mike McDaniel, Houston Chronicle
Presenter/Producer: Teri Sullivan, WKNO
|
| 3:30 pm |
Art of the Ask
Major donors
are an increasingly important part of public television’s funding mix.
With support from CPB’s Major Giving Initiative, stations are building
new capacity in identifying and cultivating major donors. This session
is about the skills a fundraiser needs after the identification and
cultivation phases of a major gifts campaign.
Presenter: Spencer T. Yantis, University of Houston
Producer: Debra Collins, HoustonPBS
|
| 3:30 pm |
Portal
POTTIES
(professional online teacher training in education services)
The
cutting edge of portal development is located here! Come find out from
the experts how to move your education division to the top by becoming
an essential link between your station and public school educators.
Web portals can streamline access, enhance Web components and track
participant use. See what’s going on with station education portals.
Presenters:
Michael Aubin, Thinkport - PTV, Maryland
Deb Burns, Teacher Domain - WGBH
Producer: Kathleen Stafford/AETN
|
| 3:30 pm |
Program
Council/Bonfire!
Join your
programming colleagues for a meeting of the NETA Program Council. We’ll
talk about what the Council has been doing what we plan for the upcoming
year. We’d also like programmers’ input on future professional
development calls. From all the sessions you’ve attended in Houston,
which ones screamed out for a professional development call? And then,
most importantly, be prepared to throw your best and worst ideas into
the bonfire!
Presenter/Producer: Gayle Loeber, NETA
|
| 3:30 pm |
Damn, I Wish I'd
Done That/Outreach Council Meeting
The really cool people in Outreach -- and that's all of them --
gather to look at the year ahead, trade stories, and hear about other
great ideas that they can steal customize for their own
station. Hey, it works.
Presenters/Producers: Lynne Blinkenburg, Wisconsin
Public Television
Michelle Flamos, NETA
|
| 3:30
pm |
Continuation
from 1:45 pm
AGC Planning Workshop for General Managers
All through the Round Robins, GMs identified that establishing,
building, and maintaining deep relationships with our community
stakeholders was key to future success. In this double session, we
will explore and discuss more deeply what was learned through CPB's
Local Research Project. Then, in a "speed-dating" session, you
will have an opportunity to learn what is working for some of your
colleagues in higher education, K-12, community partnerships, and local
productions
Presenters Jim Pagliarini, AGC
Planning Project
Loren Mayor, CPB
Producer: Skip
Hinton
|
|
::
Sunday
. . . . . . . .
January 29 |
|
8:30 am |
You Can't Go Back to Holding Hands
Sometimes,
good relationships come to an end. Learn how to part as friends when an
outreach
project is completed.
Presenter: Charles Meyer, NCO
Producer: Lynne Blinkenburg, Wisconsin Public
Television
|
|
8:30 am |
Whose Web Is It, Anyway?
Webs are
a powerful communication tool – so, who calls the shots? Who oversees
the overall look, who creates the content for the various departments
and projects your Web represents? Find out how other PTV stations
manage their Webs successfully.
Presenter:
Marion Rick, OPB
Jason Hewitt, LPB
Producer: Anne Peterson, Idaho PTV
|
|
8:30 am |
10
Leadership Lessons for Technology Integration
Explore
ten critical factors that influence technology use in today’s
classrooms. Learn about the research behind the claims, the historical
context, and exemplary practices from a statewide network recognized
nationally by PC Magazine and USA Today. Numerous examples and web site
resources will be provided, along with a special segment on the newest
research about video in education.
Presenter: Laura Hunter, Utah Education Network
(KUEN)
Producer:
Ruby Calvert, Wyoming PTV
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8:30 am |
HD Production: Here's What to Think About
HD is not
just SD with more pixels. HD images differ from NTSC images in kind as
well as in quality. The transition is made more confusing by the
explosion of “pro-sumer” equipment that seems to be “pro” enough for
station work, but sometimes isn’t. This session will touch the small
changes in work methods that HD requires, as well as the big issues that
require stations to make long-term decisions. Bring your questions.
Share your experience.
Presenter:
TBD
Producer: Brent Davis, The WOSU Stations
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8:30 am |
CPB Audience
Research: Programmer's View
CPB's Terry
Bryant provides a programmer's perspective on CPB's audience research.
The session will focus on operational insights gained from the recent
research project.
Presenter:
Terry Bryant, CPB
Producer:
Chuck McConnell, NETA
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| 10:15 am |
SuperSessions
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10:15 am |
New
Technologies for Education Service Providers
From the frontlines, three public TV education powerhouses-- New
Hampshire PTV, Nebraska Educational Telecommunications, and WNED/Buffalo
-- report their findings on the use of video on demand in classrooms,
multicasting, online learning, and datacasting instructional services to individual PCs and edge servers. The intel
from these three projects is timely and important to anyone providing
education services now.
Presenters: Kelly
Clark, NHPTV
Terry Dugas, NET
Pam Johnson, WNED/Buffalo
WNED and
partners in Buffalo, New York are operating a family of digital learning
services called ThinkBright - complete with a multicasting channel, an
online learning service and special TV and outreach initiatives. Come
learn about the station's use of digital technology as a community
development tool and explore how ThinkBright may be of value to your
community in the future.
Producer:
John Chambers, NETA
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| 10:15 am
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Captions and
Other Headaches: Here's the Tylenol
Public broadcasting pioneered closed captioning, video description, and
other technologies to make our programs and services accessible to the
widest possible audiences. This year, FCC regulations require
closed captioning on virtually all new programs including digital
television broadcasts. The staff of the WGBH Media Access Group
and the National Center for Accessible Media will share answers to the
most common questions facing stations, including regulatory requirements
and the production process.
Producer/ Presenter: Mary Watkins, WGBH / National Center
for Accessible Media (NCAM)
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| 10:15 am
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GM for a Day -- The Future of Public
Television Stations
Building on a national planning project for public television being
coordinated by the Affinity Group Coalition, this session is designed to
introduce participants to the results of a Scenario Planning process
that the system has undertaken. We will tell the stories of four
possible futures in which your station may be operating 15 years from
now. Then, everyone (except the General Managers) will work in
small groups to brainstorm strategies of how their station would prepare
for these futures.
Presenters: Jim Pagliarini and the Planning Team
Producer: Skip Hinton |
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